<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
        <atom:link href="https://www.tvtechnology.com/feeds/tag/ads" rel="self" type="application/rss+xml" />
                    <title><![CDATA[ Latest from Tv Technology in Ads ]]></title>
                <link>https://www.tvtechnology.com/tag/ads</link>
        <description><![CDATA[ All the latest ads content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Fri, 29 Dec 2023 18:45:06 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Witbe’s 2024 Predictions: More Streaming Ads, AI Innovation In 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/witbes-2024-predictions-more-streaming-ads-ai-innovation-in-2024</link>
                                                                            <description>
                            <![CDATA[ “In 2024, we expect that new AI innovations will transform the video delivery process even further,” said Witbe’s CEO ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vLBLyfR3FxQ37o9AJBhbWB</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 29 Dec 2023 18:45:06 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Jan 2024 19:35:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
                                <media:title type="plain"><![CDATA[remote and streaming content on a TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: Americans Want Netflix with Ads to Be Free ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-americans-wants-netflix-with-ads-to-be-free</link>
                                                                            <description>
                            <![CDATA[ New Attest report and survey on streaming trends and Netflix’s planned changes indicate that viewers also want the streamer to drop new episodes each week ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">yHg9rcQuf7LostFZwpFo8f</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 25 Oct 2022 20:05:27 +0000</pubDate>                                                                                                                                <updated>Tue, 25 Oct 2022 20:25:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Pluto TV Gets a Canadian Launch Date ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/pluto-tv-gets-a-canadian-launch-date</link>
                                                                            <description>
                            <![CDATA[ The free ad-supported streaming TV service will debut in Canada on December 1 with 100+ channels ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">dTWb2VroSZnKuEmY82bJx5</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QVPztRGGm9yMCQNyqQw4vP-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 22 Sep 2022 16:33:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/QVPztRGGm9yMCQNyqQw4vP-1280-80.png">
                                                            <media:credit><![CDATA[Pluto TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pluto TV]]></media:description>                                                            <media:text><![CDATA[Pluto TV]]></media:text>
                                <media:title type="plain"><![CDATA[Pluto TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QVPztRGGm9yMCQNyqQw4vP-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ New Research Indicates Brands Need to Improve Their Diversity Efforts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-research-indicates-brands-need-to-improve-their-diversity-efforts</link>
                                                                            <description>
                            <![CDATA[ Consumers reported seeing more ads with diverse casts but significant numbers felt brands were “insincere” in their efforts towards diversity and inclusion ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">YtcA9MMVQB4AaEaHTLzNS6</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/BJDLiaG2TdRvpSHb4GYPSP-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Mon, 20 Dec 2021 18:37:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/BJDLiaG2TdRvpSHb4GYPSP-1280-80.png">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Horowitz Research]]></media:description>                                                            <media:text><![CDATA[Horowitz Research]]></media:text>
                                <media:title type="plain"><![CDATA[Horowitz Research]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/BJDLiaG2TdRvpSHb4GYPSP-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ What are Ad Holes, and What Errors Cause Them? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/what-are-ad-holes-and-what-errors-cause-them</link>
                                                                            <description>
                            <![CDATA[ What causes an otherwise perfectly good ad slot to become an ad hole? ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">CbWes78CqnuL8ipUpDfgj8</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/VwdEcQf39N5MUZsDfM2iCe-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 29 Sep 2020 17:29:53 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Oct 2020 14:49:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Yuval Fisher ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VwdEcQf39N5MUZsDfM2iCe-1280-80.jpg">
                                                            <media:credit><![CDATA[Wurl]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/VwdEcQf39N5MUZsDfM2iCe-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Viewers OK With Ads on OTT Services—With Conditions ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viewers-ok-with-ads-on-mvpds-with-conditions</link>
                                                                            <description>
                            <![CDATA[ Hulu rated top in viewer satisfaction, according to survey. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">pFkbhw8BWWXUbwEgdKV3xD</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/2uzWQk6E5L88y4RoPqMjTX-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 03 Jul 2019 17:27:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2uzWQk6E5L88y4RoPqMjTX-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2uzWQk6E5L88y4RoPqMjTX-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Super Bowl Stakes High for TV Biz & Tech Advertisers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/super-bowl-stakes-high-for-tv-biz-tech-advertisers</link>
                                                                            <description>
                            <![CDATA[ The TV business has long looked to the Super Bowl as a tent-pole sales event that can rival Black Friday. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">6hHhErSrESHrfmjse3Wnwq</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/7iatkRsgpAnbQCfmTNM2FV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 26 Jan 2018 11:11:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Wolf ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7iatkRsgpAnbQCfmTNM2FV-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/7iatkRsgpAnbQCfmTNM2FV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Connected TV Viewers OK With Advertising: Study ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/connected-tv-viewers-ok-with-advertising-study</link>
                                                                            <description>
                            <![CDATA[ When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vf96jE4cyE69wN8ZwMCiwv</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/wcMssGCX5u7ufekEc4eBCJ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 04 Oct 2017 13:23:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/wcMssGCX5u7ufekEc4eBCJ-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/wcMssGCX5u7ufekEc4eBCJ-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Ad Views in Premium Video Jump 17 Percent, FreeWheel Says ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ad-views-in-premium-video-jump-17-percent-freewheel-says</link>
                                                                            <description>
                            <![CDATA[ According to a new report from FreeWheel, advertisers continue to make their way to premium digital video. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">twezMc3azVCn9JQBMju4Ep</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/Ke4JA3g2cac6tZCnhbf9oG-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 28 Sep 2017 11:18:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Broadcasting &amp; Cable ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Ke4JA3g2cac6tZCnhbf9oG-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Ke4JA3g2cac6tZCnhbf9oG-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>