At Adobe Max this week, Adobe announced a number of new upgrades its Creative media production suite, including new agents and tools in Adobe Firefly, Creative Cloud and Adobe GenStudio

Adobe is expanding the Adobe Creative Agent, a partner creatives can direct with their own words, across Creative Cloud and Adobe Firefly so they can hand off complex, multi-step tasks and spend more time on the taste, style and vision that makes their work stand out.

Adobe also previewed local MCP integrations for Creative Cloud tools that will let creative professionals direct the third-party agents they already use to make changes in their native project files in Photoshop, Illustrator, Premiere and After Effects. For enterprises, Adobe is bringing CX Enterprise Coworker into GenStudioto help marketing and creative teams accelerate campaigns and deliver on-brand content at scale with agents.

Adobe Firefly, the AI creative studio combined new creative tools for video, audio, image and design, a choice of top industry AI models and the Adobe Creative Agent together in one place. Across Creative Cloud, Adobe is delivering new tools, agents and performance upgrades, including Relight in Photoshop and Color Mode in Premiere, that help creative professionals work faster.

Adobe has also expanded its partnerships with Google and Microsoft building on collaborations with Anthropic and OpenAI. With Google, Adobe is putting its creative and productivity tools in more Google products and experiences, adding Google’s latest frontier AI models to Adobe’s tools and exploring new AI-powered editing capabilities for Photoshop with Google DeepMind.

With Microsoft, Adobe is delivering optimized versions of Photoshop, Premiere, After Effects and Substance 3D Painter (beta) for high-performance Arm-based Windows PCs, and access to Adobe Express’ quick and easy creation tools in Microsoft Photos on Windows.

Adobe Firefly is expanding into an AI creative studio that brings together Adobe's pro-grade creative tools and the industry’s top models from Adobe, Topaz Labs and partners including ByteDance, Google, Kling, OpenAI, ElevenLabs and more, along with the Adobe Creative Agent as a creative partner.

New innovations in Adobe Firefly include:

• Adobe Creative Agent: A creative partner, powering the Firefly AI Assistant (beta), brings new customization, Plan Mode and Model Selector capabilities so creators can direct the work, stay in control and stand out with work that reflects their unique taste, style and vision.
• Always-on agents (preview): Agents for creative workflows that can take on recurring tasks, from organizing incoming assets and checking quality to preparing content for different channels, and continue working in the background even when creators step away.
• Firefly Video: A single workflow for building a story and assembling a video, with new tools that deliver everything needed to transform ideas and existing assets into polished videos, from social content to short films.
• Firefly Design (beta): A new design editing space that brings together tools for illustration, image editing, animation, 3D and print on a single canvas where creators can take a brand identity or social campaign from first idea to final review.
• Firefly Image: A set of new editing tools that give creators the control to change just one part of an image and keep everything else as it was with Edit Object, along with Relight and Retouch that pair prompt-based edits with manual precision.
• Quick Actions: A gallery of ready-to-use workflows, from one-step fixes like Remove Object and Thumbnail generator to guided workflows like Build Product Ad.
• Firefly Graph (beta): A new tool that helps creators build and iterate on custom, repeatable workflows to scale creative work.

Firefly Builder (private beta): A new tool that helps creators transform ideas into interactive, on-brand prototypes, like a website, presentation or app, using natural language, with no code required.

Adobe is introducing new innovations across Creative Cloud, combining agents with powerful editing tools and performance enhancements that help creative professionals accelerate workflows and advance their craft.

New innovations in Creative Cloud include:

• Adobe Creative Agent: Powers expanded AI Assistants (beta) in Illustrator, Premiere, InDesign, After Effects and Frame.io so pros can direct and execute complex, multi-step tasks in their own words and get more done, faster, while staying in control of their work.
• Local MCP integrations (preview): An integration that lets creative professionals direct their preferred third-party agent to make changes locally to their Photoshop, Illustrator, Premiere and After Effects project files, with layers, sequences and compositions staying editable.
• New features and performance enhancements: Innovations across flagship products include features like Generative Restyle and Relight in Photoshop, a first-of-its-kind color grading system with Color Mode in Premiere, Open Eyes (beta) in Lightroom, and Co-editing (beta) in InDesign that speed core workflows and expand what pros can achieve.
• Topaz Labs models: New image enhancement models, Wonder 4 and Image HDR, deliver upscaling, denoising, deblurring and sharpening capabilities to transform images with richer detail.

For marketing and creative teams, Adobe is bringing CX Enterprise Coworker into GenStudio, its end-to-end content supply chain solution, to help teams manage complex campaign workflows through a conversational interface.

New innovations include:

• Agentic partner across campaigns: Through a conversational interface within Adobe GenStudio, creatives and marketers will be able to direct campaign planning, creation and activation while Coworker coordinates AI agents and workflows.
• Automated brand adherence: Adobe Brand Intelligence, an agent that continuously learns and enforces brand standards, is expanding its capabilities including Intelligent Reflow so teams can automatically adapt designs to new sizes and layouts. It is also coming to Photoshop Illustrator and InDesign to bring brand guidance into the tools creatives already use.
• Agentic ideation and planning: Ideation Space is a new AI-powered collaborative canvas in Workfront, Adobe’s marketing planning and project management solution. It combines ideas from creatives and marketers with performance data and other context gathered by Coworker to help turn strategy into a structured campaign brief.
• Governed creative workflows: Firefly 3D Digital Twin, which creates pixel-perfect 3D replicas of products, will let teams and AI agents change a product’s labels and materials and generate product images without requiring a physical photoshoot every time a detail changes

SAN ANTONIO—NewTek has announced the availability of LiveGraphics as part of its Premium Access monthly subscription service. LiveGraphics allows users to go directly to air with 10 channels of real-time animated graphics authored in Adobe Photoshop CC and Adobe After Effects CC for live output from TriCaster TC1 and NewTek IP Series.

In addition to LiveGraphics, Premium Access gives subscribers five additional applications including LivePanel, NDI KVM, Advanced Audio I/O, Virtual PTZ, and NewTek’s entire Virtual Set Library. Premium Access is the gateway to new advanced software features; subscribers will receive automatic updates as new capabilities are implemented.

First demonstrated at NAB 2018, LiveGraphics allows users to replace text, images, and create links to live data, and then play those graphics back in real time. LiveGraphics does not require a proprietary hardware graphics engine and delivers on the promise of Adobe Creative Cloud in real-time.

“Our software-centric approach to innovating tools for live video production allows us to develop at a fast and relentless pace,” said Dr. Andrew Cross, president and CTO of NewTek. “Premium Access is an affordable and highly convenient way to make our current and future software innovations accessible and available to customers. We are proud to initiate this service with truly revolutionary features like LiveGraphics and a robust selection of other ground breaking advancements.”

Premium Access requires the latest version of TriCaster TC1 and NewTek IP Series software now available to all users. This free software upgrade includes more than 20 new features. Premium Access initially includes LiveGraphics along with these additional advanced software applications:

LivePanel allows users to create custom controls from a compatible desktop or mobile device anywhere on a network. Easily accessible through any Web browser or operating system, LivePanel includes production-ready control panels for remote video mixing, media playback, audio mixing, and macro automation. The LivePanel Builder tool enables custom panels geared toward automating and simplifying unique productions and workflows.

Advanced Audio I/O provides comprehensive support for 64+ channels of Dante and AES67 audio while extracting all incoming and outgoing audio channels, including embedded SDI and NDI audio channels, to allow for more sophisticated configuration and complex handling. Interface seamlessly with external routing, networking, and mixing workflows, incorporating compatible audio boards, consoles, and USB sound devices and more. 

Virtual PTZ expands shot selection and storytelling opportunities without increasing source count by creating and accessing multiple shots from any individual video signal. Virtual PTZ starts with a full-resolution camera angle or video source, allows user-defined distinct areas of interest, then stores as full-frame presets that can be switched to or transitioned from seamlessly. Virtual PTZ includes live virtual zoom and real-time pan and scan effects.

Virtual Set Library: Full access to the premium library of NewTek LiveSet virtual sets is included with Premium Access. Choose from an extended variety of simulated environments to suit any style or brand, while providing an instant professional touch that enhances the look and feel of any production.

NewTek Premium Access is available now for the limited time special introductory subscription price of $99USD per month, or $1,149USD per year. International pricing will vary. For more information about NewTek Premium Access, visit https://www.newtek.com/npa/