<![CDATA[ Latest from Tv Technology in Addressable-tv ]]> https://www.tvtechnology.com/tag/addressable-tv Mon, 06 Oct 2025 23:32:51 +0000 en <![CDATA[ Study: Addressable TV Unlocks Growth in a Fragmented Market ]]> https://www.tvtechnology.com/news/study-addressable-tv-unlocks-growth-in-a-fragmented-market QUkxAGF5BwFXDJMDrRDZBU Mon, 06 Oct 2025 23:32:51 +0000 Mon, 06 Oct 2025 23:33:18 +0000 <![CDATA[ Addressable TV Ad Spend to Hit $87B in 2027 ]]> https://www.tvtechnology.com/news/addressable-tv-ads-spend-to-hit-dollar87b-in-2027 HyqYXhhTAQhWZkSEznedaL Mon, 26 Jun 2023 15:21:49 +0000 Mon, 26 Jun 2023 22:48:05 +0000 <![CDATA[ Ampersand Automates Addressable TV Functionality for Buyers ]]> https://www.tvtechnology.com/news/ampersand-automates-addressable-tv-functionality-for-buyers svicP3wEpZxerXADXKxMFR Fri, 06 Jan 2023 18:42:59 +0000 <![CDATA[ Addressable Advertising a Top Priority for Many Brands, Agencies in 2021 ]]> https://www.tvtechnology.com/news/addressable-advertising-a-top-priority-for-many-brands-agencies-in-2021 oPspHY9F9GUmgZC6YefAES Wed, 24 Mar 2021 17:30:08 +0000 <![CDATA[ Fox Joining Project OAR for Addressable TV Advertising ]]> https://www.tvtechnology.com/news/fox-joining-project-oar-for-addressable-tv-advertising 6dM7SPBdVMaZFjpfaY475Z Thu, 13 Jun 2019 19:03:02 +0000 <![CDATA[ Innovation vs. Utility: Finding the Right Balance for Ad Formats ]]> https://www.tvtechnology.com/opinions/innovation-vs-utility-finding-the-right-balance-for-ad-formats 2feSWsZsotzjpWiVUmmunJ Wed, 15 May 2019 18:53:21 +0000 <![CDATA[ Project OAR Created to Establish Addressable Ad Standard ]]> https://www.tvtechnology.com/news/project-oar-created-to-establish-addressable-ad-standard rseorqehJ7Csv46FXKBekQ Wed, 13 Mar 2019 14:11:45 +0000