https://www.tvtechnology.com/tag/addressable-advertising Wed, 24 Sep 2025 15:21:21 +0000 en https://www.tvtechnology.com/news/yospace-shows-sub-5-second-cumulative-latency-for-addressable-ad-insertion-at-ibc2025 FfBxvHVpLzevYY9cHR7s3k Wed, 24 Sep 2025 15:21:21 +0000 Thu, 25 Sep 2025 00:41:30 +0000 https://www.tvtechnology.com/news/directv-acquires-majority-ownership-in-invidi-technologies eQdLGz9dwjuG8UFPZJFZXn Wed, 15 Jan 2025 17:02:39 +0000 https://www.tvtechnology.com/news/dynata-partners-with-comcast-advertising-to-strengthen-media-measurement QxyRdVjnEkJMYwy7FPVdb6 Fri, 08 Sep 2023 18:05:27 +0000 Fri, 08 Sep 2023 21:59:44 +0000 https://www.tvtechnology.com/news/directv-advertising-taps-605-to-improve-ad-measurement 92wDG7khFRivbRLjthvfDP Wed, 28 Jun 2023 16:43:36 +0000 https://www.tvtechnology.com/news/wbd-adopts-unified-id-20-solution-for-max-and-discovery b2oHoyo4B7rcGzhTQJP23A Thu, 22 Jun 2023 17:44:53 +0000 Thu, 22 Jun 2023 17:45:06 +0000 https://www.tvtechnology.com/news/dish-directv-partner-to-simplify-addressable-tv-advertising tZJC3sbs6iRCqNmmVAWAsd Thu, 27 Apr 2023 14:14:15 +0000 Thu, 27 Apr 2023 18:59:45 +0000 https://www.tvtechnology.com/news/freewheel-amc-networks-launch-new-linear-addressable-ad-capabilities jtx5EmHMogMBjZoJtHZX6H Thu, 16 Jun 2022 16:41:59 +0000 Fri, 17 Jun 2022 23:17:45 +0000 https://www.tvtechnology.com/news/wideorbit-launches-automated-addressable-ad-replacement-for-live-streamed-broadcast-tv-content Eub3FMUZikezPXRqLDkUmc Wed, 01 Jun 2022 19:28:30 +0000 Thu, 02 Jun 2022 16:08:08 +0000 https://www.tvtechnology.com/news/comcast-technology-solutions-debuts-new-addressable-ad-tech-solution BFBjkJ8CJzykpW9VFxo6Cf Tue, 03 May 2022 17:45:32 +0000 https://www.tvtechnology.com/news/irdeto-unveils-server-side-ad-insertion-to-deliver-targeted-personalized-ads hGZs8gHWXieu4Ce7xaoiug Wed, 19 Jan 2022 18:26:46 +0000 https://www.tvtechnology.com/news/cbs-to-offer-addressable-ads-on-broadcast-tv CKuuMN3mJpVML2E3EbH8Pd Mon, 17 May 2021 15:59:30 +0000 https://www.tvtechnology.com/equipment/ltn-global-releases-ltn-target-signaling-system-for-addressable-ads BVQYPcfZrZBDGrz3UZ2GsW Mon, 12 Apr 2021 14:23:53 +0000 Mon, 12 Apr 2021 15:05:23 +0000 https://www.tvtechnology.com/news/addressable-advertising-a-top-priority-for-many-brands-agencies-in-2021 oPspHY9F9GUmgZC6YefAES Wed, 24 Mar 2021 17:30:08 +0000 https://www.tvtechnology.com/news/roku-acquires-nielsens-advanced-video-ad-business-for-dai-on-traditional-tv LJ2R3SJGL7MQxunk8Nq8zD Mon, 01 Mar 2021 21:59:06 +0000 https://www.tvtechnology.com/news/nbcu-adds-charter-to-addressable-ad-footprint 9LLJGRBpRwcHWWuwFLEff Thu, 25 Feb 2021 16:04:44 +0000 https://www.tvtechnology.com/news/univision-joins-project-oar-for-addressable-advertising-development 2S3LrppbitajSDhhbUQi4U Tue, 02 Feb 2021 15:52:19 +0000 https://www.tvtechnology.com/news/viacomcbs-dish-send-out-addressable-ads-on-national-broadcast A82y9Vuze7JvA2FiAxWBKT Thu, 14 Jan 2021 19:34:56 +0000 https://www.tvtechnology.com/news/cable-ops-release-addressable-ads-playbook dFG95ZadTrdCqu2Wjy5Ttf Mon, 14 Sep 2020 17:23:44 +0000 https://www.tvtechnology.com/equipment/synamedia-iris-tackles-addressable-ads-to-unlock-new-tv-commercial-revenue hDGgP8v3YXDmjvjB2ntLES Wed, 12 Aug 2020 15:08:41 +0000 https://www.tvtechnology.com/news/tech-in-place-to-support-addressable-advertising-with-nextgen-tv-but-more-is-needed 9jHXojwpzopTJYCGxg9MLc Sat, 08 Aug 2020 15:00:08 +0000 https://www.tvtechnology.com/atsc3/verance-announces-support-for-project-oar 2DbkkHzs7TAD9Pd3tgK1Z5 Wed, 07 Aug 2019 17:41:07 +0000 https://www.tvtechnology.com/news/fox-joining-project-oar-for-addressable-tv-advertising 6dM7SPBdVMaZFjpfaY475Z Thu, 13 Jun 2019 19:03:02 +0000 https://www.tvtechnology.com/news/project-oar-created-to-establish-addressable-ad-standard rseorqehJ7Csv46FXKBekQ Wed, 13 Mar 2019 14:11:45 +0000 https://www.tvtechnology.com/news/nielsens-new-advanced-video-advertising-initiative-focuses-on-smart-tvs k8o7sg42NpiqCT7W9AnFZX Thu, 21 Feb 2019 21:47:27 +0000