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                            <title><![CDATA[ Latest from Tv Technology in Ad-technology ]]></title>
                <link>https://www.tvtechnology.com/tag/ad-technology</link>
        <description><![CDATA[ All the latest ad-technology content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 05 May 2026 14:09:34 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Dang Ly Joins Operative as Chief Product Officer  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/people/dang-ly-joins-operative-as-chief-product-officer</link>
                                                                            <description>
                            <![CDATA[ NBCUniversal alum will lead ad-tech software firm’s product strategy ]]>
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                                                                        <pubDate>Tue, 05 May 2026 14:09:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Demenchuk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6hGUb6sdkK7HQJ2PnMeqEP-1280-80.jpg">
                                                            <media:credit><![CDATA[Operative]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Dang Ly]]></media:description>                                                            <media:text><![CDATA[Operative Chief Product Officer Dang Le and Operative logo]]></media:text>
                                <media:title type="plain"><![CDATA[Operative Chief Product Officer Dang Le and Operative logo]]></media:title>
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                                                            <title><![CDATA[ Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/weigel-broadcasting-taps-openap-for-advanced-advertising-tools</link>
                                                                            <description>
                            <![CDATA[ The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying, ]]>
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                                                                        <pubDate>Fri, 17 Apr 2026 02:03:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/U6Dk2Umw65ZKvYUc9ny6FM-1280-80.jpg">
                                                            <media:credit><![CDATA[Weigel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Weigel Broadcasting logo]]></media:description>                                                            <media:text><![CDATA[Weigel Broadcasting logo]]></media:text>
                                <media:title type="plain"><![CDATA[Weigel Broadcasting logo]]></media:title>
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                                                            <title><![CDATA[ Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/index-exchange-launches-gracenote-powered-show-level-reporting-with-spectrum-reach</link>
                                                                            <description>
                            <![CDATA[ The SSP capability delivers program-level insight and brand suitability controls to buyers ]]>
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                                                                        <pubDate>Thu, 08 Jan 2026 21:25:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Partnerships]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/C6R826VgYxvVHoVtYVoXQ7-1280-80.png">
                                                            <media:credit><![CDATA[Index Exchange]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young man wearing headphones on different screens]]></media:description>                                                            <media:text><![CDATA[Young man wearing headphones on different screens]]></media:text>
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                                                            <title><![CDATA[ Ad Tech and CTV Experts Forecast 2026’s Biggest Trends ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/ad-tech-and-ctv-experts-forecast-2026s-biggest-trends</link>
                                                                            <description>
                            <![CDATA[ From AI to voice control, execs sound off on 2026 trends that are reshaping the CTV and ad tech businesses ]]>
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                                                                        <pubDate>Tue, 23 Dec 2025 21:53:00 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Dec 2025 14:25:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/gPspbbidEyWNRZCRV7ngPb-1280-80.png">
                                                            <media:credit><![CDATA[TripleLift]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TripleLift graphic showing a hand reaching out of an old TV to touch a robotic arm reaching out of a new TV]]></media:description>                                                            <media:text><![CDATA[TripleLift graphic showing a hand reaching out of an old TV to touch a robotic arm reaching out of a new TV]]></media:text>
                                <media:title type="plain"><![CDATA[TripleLift graphic showing a hand reaching out of an old TV to touch a robotic arm reaching out of a new TV]]></media:title>
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                                                            <title><![CDATA[ CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/ces-nbcu-unveils-new-cross-platform-ad-tech-solutions-capabilities</link>
                                                                            <description>
                            <![CDATA[ The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ]]>
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                                                                        <pubDate>Wed, 17 Dec 2025 20:44:13 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Dec 2025 20:46:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/djZ38PMSv8QbgVt5fjSNFL-1280-80.png">
                                                            <media:credit><![CDATA[NBCU]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Logos of NBCU and CES 2026]]></media:description>                                                            <media:text><![CDATA[Logos of NBCU and CES 2026]]></media:text>
                                <media:title type="plain"><![CDATA[Logos of NBCU and CES 2026]]></media:title>
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                                                            <title><![CDATA[ Broadcasters See More Potential in Programmatic Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/broadcasters-see-more-potential-in-programmatic-advertising</link>
                                                                            <description>
                            <![CDATA[ ‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ]]>
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                                                                        <pubDate>Wed, 03 Dec 2025 18:11:11 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kevin Hilton ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6iCpV6keFueQ46erjU5XpS-1280-80.png">
                                                            <media:credit><![CDATA[Yospace]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ad Tech]]></media:description>                                                            <media:text><![CDATA[Ad Tech]]></media:text>
                                <media:title type="plain"><![CDATA[Ad Tech]]></media:title>
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                                                            <title><![CDATA[ Operative Media Names Mike Napadano as CEO ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/operative-media-names-mike-napadano-as-ceo</link>
                                                                            <description>
                            <![CDATA[ Former Disney ABC Television CTO will lead ad-tech firm ]]>
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                                                                        <pubDate>Thu, 30 Oct 2025 14:23:23 +0000</pubDate>                                                                                                                                <updated>Thu, 30 Oct 2025 14:24:40 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Demenchuk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eZAJnPUw5inRw6eoiQKT5g-1280-80.jpg">
                                                            <media:credit><![CDATA[Operative Media]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Mike Napodano]]></media:description>                                                            <media:text><![CDATA[Operative Media CEO Mike Napodano]]></media:text>
                                <media:title type="plain"><![CDATA[Operative Media CEO Mike Napodano]]></media:title>
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                                                            <title><![CDATA[ iSpot Taps Julie Van Ullen as President and Chief Revenue Officer ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ispot-taps-julie-van-ullen-as-president-and-chief-revenue-officer</link>
                                                                            <description>
                            <![CDATA[ Former Rakuten Rewards CRO joins audience-measurement firm ]]>
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                                                                        <pubDate>Wed, 29 Oct 2025 15:27:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Demenchuk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7focqGkTWQ9nezKVRVeWWf-1280-80.jpg">
                                                            <media:credit><![CDATA[iSpot]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iSpot President and CRO Julie Van Ullen]]></media:description>                                                            <media:text><![CDATA[iSpot President and CRO Julie Van Ullen]]></media:text>
                                <media:title type="plain"><![CDATA[iSpot President and CRO Julie Van Ullen]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Viamedia Rebrands as Viamedia.ai ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viamedia-rebrands-as-viamedia-ai</link>
                                                                            <description>
                            <![CDATA[ The rebranding comes as it unveils an AI-powered ad tech platform ]]>
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                                                                        <pubDate>Thu, 16 Oct 2025 19:14:15 +0000</pubDate>                                                                                                                                <updated>Thu, 16 Oct 2025 22:40:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/L4H2DMXEjSsCwNJcXVF6fm-1280-80.png">
                                                            <media:credit><![CDATA[Viamedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Viamedia.ai new logo]]></media:description>                                                            <media:text><![CDATA[Viamedia.ai new logo]]></media:text>
                                <media:title type="plain"><![CDATA[Viamedia.ai new logo]]></media:title>
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                                                            <title><![CDATA[ Roku Now Incorporated into FreeWheel’s Streaming Hub ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-now-incorporated-into-freewheels-streaming-hub</link>
                                                                            <description>
                            <![CDATA[ Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said ]]>
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                                                                        <pubDate>Tue, 07 Oct 2025 13:53:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tBEinLus7mricvNofFCs6J-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku and FreeWheel logos]]></media:description>                                                            <media:text><![CDATA[Roku and FreeWheel logos]]></media:text>
                                <media:title type="plain"><![CDATA[Roku and FreeWheel logos]]></media:title>
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                                                            <title><![CDATA[ Chris Le May, Henry Rivero Join Synamedia Iris Ad-Tech Team ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/chris-le-may-henry-rivero-join-synamedia-iris-ad-tech-team</link>
                                                                            <description>
                            <![CDATA[ Both have extensive experience in advanced advertising and innovation ]]>
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                                                                        <pubDate>Thu, 02 Oct 2025 16:42:33 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Oct 2025 18:29:51 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CQYpsqqNSfqR9SqfKQyScb-1280-80.jpg">
                                                            <media:credit><![CDATA[Synamedia]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Chris Le May (l.) and Henry Rivero]]></media:description>                                                            <media:text><![CDATA[Chris Le May (l.) and Henry Rivero]]></media:text>
                                <media:title type="plain"><![CDATA[Chris Le May (l.) and Henry Rivero]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Magnite, Acxiom Announce Integration  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/magnite-acxiom-announce-integration</link>
                                                                            <description>
                            <![CDATA[ The move enables advertisers to activate first-party data and Acxiom data via Magnite ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 21 Aug 2025 17:18:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JnHzyHtqRy8GUJVuNWip38-1280-80.jpg">
                                                            <media:credit><![CDATA[Magnite]]></media:credit>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/JnHzyHtqRy8GUJVuNWip38-1280-80.jpg" />
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                                                            <title><![CDATA[ Viant and Wurl Partner on Scene-Level CTV Targeting and Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viant-taps-wurl-to-enables-scene-level-ctv-targeting-and-measurement</link>
                                                                            <description>
                            <![CDATA[ The integration means that Wurl's BrandDiscovery’s contextual and emotional data now available via IRIS_ID ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 20 Aug 2025 19:45:29 +0000</pubDate>                                                                                                                                <updated>Wed, 20 Aug 2025 19:46:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NQ8TaLa3utiL477oRchEuF-1280-80.jpg">
                                                            <media:credit><![CDATA[Viant]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Viant and Wurl logos ]]></media:description>                                                            <media:text><![CDATA[Viant and Wurl logos ]]></media:text>
                                <media:title type="plain"><![CDATA[Viant and Wurl logos ]]></media:title>
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                                                            <title><![CDATA[ Yahoo DSP Integrates Comscore’s ID-Free Audience Targeting Solution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/yahoo-dsp-integrates-comscores-id-free-audiences-targeting-solution</link>
                                                                            <description>
                            <![CDATA[ Advertisers and clients can now easily access the AI-powered privacy-centric offering in the demand side ad platform ]]>
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                                                                        <pubDate>Wed, 28 May 2025 19:25:36 +0000</pubDate>                                                                                                                                <updated>Thu, 29 May 2025 03:19:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/qKaFLzXTxCUmCCVrw2RhTB-1280-80.png">
                                                            <media:credit><![CDATA[Comscore]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comscore]]></media:description>                                                            <media:text><![CDATA[Comscore]]></media:text>
                                <media:title type="plain"><![CDATA[Comscore]]></media:title>
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                                                            <title><![CDATA[ IAB Tech Lab Summit 2025 Will Tackle AI, Identity, CTV, Regulation ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-summit-2025-to-tackle-ai-identity-connected-tv-regulation</link>
                                                                            <description>
                            <![CDATA[ June 4 event in New York provides a front-line look at the new rules of digital advertising ]]>
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                                                                        <pubDate>Tue, 27 May 2025 23:05:43 +0000</pubDate>                                                                                                                                <updated>Wed, 28 May 2025 13:42:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CUMH6a8msdxdE3yx4NPPkT-1280-80.png">
                                                            <media:credit><![CDATA[IAB Tech Lab]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab Summit]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab Summit]]></media:text>
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                                                            <title><![CDATA[ Magnite, Amazon Publisher Services Extend Streaming TV Collaboration ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/magnite-amazon-publisher-services-extend-streaming-tv-collaboration</link>
                                                                            <description>
                            <![CDATA[ Publishers now have access to incremental demand from Magnite on Amazon devices ]]>
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                                                                        <pubDate>Tue, 20 May 2025 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JnHzyHtqRy8GUJVuNWip38-1280-80.jpg">
                                                            <media:credit><![CDATA[Magnite]]></media:credit>
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                                                            <title><![CDATA[ IAB and MRC Release Attention Measurement Guidelines for Public Comment ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-and-mrc-release-attention-measurement-guidelines-for-public-comment</link>
                                                                            <description>
                            <![CDATA[ It is an important development in effort to create a unified framework for measuring and reporting attention to media ]]>
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                                                                        <pubDate>Mon, 12 May 2025 15:35:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nRa3CmXta9qY5fGzkhJi26-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:description>                                                            <media:text><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:text>
                                <media:title type="plain"><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:title>
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                                                            <title><![CDATA[ Tubi Announces New Interactive Ad Formats ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tubi-announces-new-interactive-ad-formats</link>
                                                                            <description>
                            <![CDATA[ The streamer also unveiled expanded tech partnerships and highlighted its self-serve ad platform at the IAB NewFronts ]]>
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                                                                        <pubDate>Tue, 06 May 2025 22:37:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Sjrh9rjfpCoABgGfv8efa9-1280-80.png">
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                                                                                                                                                                        <media:description><![CDATA[Tubi&#039;s new interactive ad formats include Carousel.]]></media:description>                                                            <media:text><![CDATA[Tubi ad carousel]]></media:text>
                                <media:title type="plain"><![CDATA[Tubi ad carousel]]></media:title>
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                                                            <title><![CDATA[ Triveni Digital, Mirakulo Introduce Dynamic Ad Insertion For ATSC 3.0 and Brazil's TV 3.0 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/triveni-digital-mirakulo-introduce-dynamic-ad-insertion-for-atsc-3-0-and-brazils-tv-3-0</link>
                                                                            <description>
                            <![CDATA[ Broadcasters can now target viewers with personalized ads to grow revenue ]]>
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                                                                        <pubDate>Wed, 23 Apr 2025 16:52:31 +0000</pubDate>                                                                                                                                <updated>Wed, 23 Apr 2025 16:53:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
                                <media:title type="plain"><![CDATA[Money]]></media:title>
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                                                            <title><![CDATA[ AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ams-videoamp-collaborate-on-cross-channel-targeting-and-measurement</link>
                                                                            <description>
                            <![CDATA[ Active Media Services will leverage VideoAmp's VALID big data and technology engine ]]>
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                                                                        <pubDate>Thu, 17 Apr 2025 22:44:51 +0000</pubDate>                                                                                                                                <updated>Fri, 18 Apr 2025 13:58:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/49gKmfX4dqTME5Yikmo3k3-1280-80.png">
                                                            <media:credit><![CDATA[VideoAmp]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VideoAmp]]></media:description>                                                            <media:text><![CDATA[VideoAmp]]></media:text>
                                <media:title type="plain"><![CDATA[VideoAmp]]></media:title>
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                                                            <title><![CDATA[ Premion Expands Omnichannel and Ad Tech Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/premion-expands-omnichannel-and-ad-tech-capabilities</link>
                                                                            <description>
                            <![CDATA[ With the integration of Octillion, Premion has further strengthened its local CTV platform and demand side platform (DSP) ]]>
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                                                                        <pubDate>Tue, 15 Apr 2025 17:02:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/dut56BfiUguH4EbsiZTEhW-1280-80.png">
                                                            <media:credit><![CDATA[Premion]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Premion logo]]></media:description>                                                            <media:text><![CDATA[Premion logo]]></media:text>
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                                                            <title><![CDATA[ Dish Media Partners with Decentrix on New Ad Management Platform   ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/dish-media-partners-with-decentrix-on-new-ad-management-platform</link>
                                                                            <description>
                            <![CDATA[ The solution combines addressable TV and digital advertising for more efficient, unified cross-platform ad strategies ]]>
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                                                                        <pubDate>Tue, 25 Mar 2025 16:52:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7ExLGuQGTK5kFuXbY29BWP-1280-80.jpg">
                                                            <media:credit><![CDATA[Dish Media]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Dish Media logo red and black]]></media:description>                                                            <media:text><![CDATA[Dish Media logo red and black]]></media:text>
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                                                            <title><![CDATA[ `IAB State of Data 2025’ Report Shows AI Use is Accelerating ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-state-of-data-2025-report-shows-ai-use-is-accelerating</link>
                                                                            <description>
                            <![CDATA[ The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions ]]>
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                                                                        <pubDate>Mon, 24 Mar 2025 18:10:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XbWsn4dshW5T3yQS3UtrG-1280-80.jpg">
                                                            <media:credit><![CDATA[Adobe Stock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[picture of AI and keyboard]]></media:description>                                                            <media:text><![CDATA[picture of AI and keyboard]]></media:text>
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                                                            <title><![CDATA[ Viamedia Acquires Digital Ad Company LocalFactor  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viamedia-acquires-digital-ad-company-localfactor</link>
                                                                            <description>
                            <![CDATA[ LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer ]]>
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                                                                        <pubDate>Mon, 24 Mar 2025 17:10:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nNw6bvVwSY8dqAEDJ2fQ25-1280-80.png">
                                                            <media:credit><![CDATA[Viamedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Viamedia and LocalFactor logos]]></media:description>                                                            <media:text><![CDATA[Viamedia and LocalFactor logos]]></media:text>
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                                                            <title><![CDATA[ Viamedia Adopts ShowSeeker Pilot To Streamline Ad Workflows ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viamedia-adopts-showseeker-pilot-to-streamline-ad-workflows</link>
                                                                            <description>
                            <![CDATA[ The rep firm will leverage Pilot’s predictive capabilities to optimize campaign performance ]]>
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                                                                        <pubDate>Wed, 12 Mar 2025 15:14:13 +0000</pubDate>                                                                                                                                <updated>Wed, 12 Mar 2025 16:48:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phill Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SAH9fa7HwJWa8GcgxbKx4f-1280-80.jpg">
                                                            <media:credit><![CDATA[Viamedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Viamedia logo key art]]></media:description>                                                            <media:text><![CDATA[Viamedia logo key art]]></media:text>
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                                                            <title><![CDATA[ Chunghwa Telecom Taps Broadpeak for Dynamic Ad Insertion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/chunghwa-telecom-taps-broadpeak-for-dynamic-ad-insertion</link>
                                                                            <description>
                            <![CDATA[ It will use Broadpeak's server-side-ad-insertion solution to boost advertising revenue in live sports ]]>
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                                                                        <pubDate>Mon, 10 Mar 2025 22:55:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/GT87hDoMd2wqZG2bVmzbxB-1280-80.png">
                                                            <media:credit><![CDATA[Broadpeak]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Broadpeak’s server-side-ad-insertion (SSAI) solution via the broadpeak.io SaaS platform.]]></media:description>                                                            <media:text><![CDATA[Broadpeak SSAI diagram]]></media:text>
                                <media:title type="plain"><![CDATA[Broadpeak SSAI diagram]]></media:title>
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                                                            <title><![CDATA[ ThinkAnalytics To Feature Newly Launched ThinkMediaAI At 2025 NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/thinkanalytics-to-feature-newly-launched-thinkmediaai-at-2025-nab-show</link>
                                                                            <description>
                            <![CDATA[ The unified AI platform is designed to boost viewer engagement, monetization and advertising ]]>
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                                                                        <pubDate>Wed, 19 Feb 2025 16:19:33 +0000</pubDate>                                                                                                                                <updated>Thu, 20 Feb 2025 15:05:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/xog5mdBxZHEDnw3HtXt22H-1280-80.png">
                                                            <media:credit><![CDATA[ThinkAnalytics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ThinkAnalytics]]></media:description>                                                            <media:text><![CDATA[ThinkAnalytics]]></media:text>
                                <media:title type="plain"><![CDATA[ThinkAnalytics]]></media:title>
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                                                            <title><![CDATA[ Former Fox Sports Ad Exec Dan Donnelly Joins VideoAmp  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/former-fox-sports-ad-exec-dan-donnelly-joins-videoamp</link>
                                                                            <description>
                            <![CDATA[ Will help company bolster its cross-platform audience measurement efforts ]]>
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                                                                        <pubDate>Tue, 28 Jan 2025 15:11:36 +0000</pubDate>                                                                                                                                <updated>Tue, 28 Jan 2025 15:13:10 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Demenchuk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CJTRnw94g5PFYVoVbodm6h-1280-80.jpg">
                                                            <media:credit><![CDATA[VideoAmp]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Dan Donnelly]]></media:description>                                                            <media:text><![CDATA[Dan Donnelly of VideoAmp]]></media:text>
                                <media:title type="plain"><![CDATA[Dan Donnelly of VideoAmp]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Stuart Barnes Joins Yospace as VP, International Video Development ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/stuart-barnes-joins-yospace-as-vp-international-video-development</link>
                                                                            <description>
                            <![CDATA[ Former Brightcove, Vimeo exec tasked with growing digital ad insertion business in North America, Europe and APAC ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 24 Jan 2025 17:41:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Demenchuk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DGPs96KM9ekBMhcg8p6BED-1280-80.jpg">
                                                            <media:credit><![CDATA[Yospace]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Stuart Barnes of Yospace]]></media:description>                                                            <media:text><![CDATA[Stuart Barnes of Yospace]]></media:text>
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                                                            <title><![CDATA[ DirecTV Brings Programmatic Ads to Satellite Inventory  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/directv-brings-programmatic-ads-to-linear-satellite-inventory-with-sets-tv-free-offering</link>
                                                                            <description>
                            <![CDATA[ Effort gives clients increased scale and access to satellite and streaming inventory ]]>
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                                                                        <pubDate>Fri, 10 Jan 2025 21:26:02 +0000</pubDate>                                                                                                                                <updated>Fri, 10 Jan 2025 22:10:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Inscape, TVision Extend Data Partnership for Cross-Platform Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/inscape-tvision-extend-data-partnership-for-cross-platform-measurement</link>
                                                                            <description>
                            <![CDATA[ Integration of TVision’s passive measurement panel strengthens Inscape’s cross-platform measurement offerings ]]>
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                                                                        <pubDate>Wed, 08 Jan 2025 20:19:37 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Jan 2025 20:20:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/i9mD3kLtgMUbpsCgrWrd2i-1280-80.jpeg">
                                                            <media:credit><![CDATA[Vizio]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vizio]]></media:description>                                                            <media:text><![CDATA[Vizio]]></media:text>
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                                                            <title><![CDATA[ Comcast Partners With Major TV Players To Launch Universal Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comcast-partners-with-major-tv-players-to-launch-universal-ads</link>
                                                                            <description>
                            <![CDATA[ New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media ]]>
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                                                                        <pubDate>Mon, 06 Jan 2025 19:51:23 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Jan 2025 19:51:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bjHM9g2BibMWZoQubZdj88-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comcast]]></media:description>                                                            <media:text><![CDATA[Comcast]]></media:text>
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                                                            <title><![CDATA[ Mediaocean To Acquire Innovid, Will Merge It With Flashtalking ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mediaocean-to-acquire-innovid-will-merge-it-with-flashtalking</link>
                                                                            <description>
                            <![CDATA[ $500 million deal will create a major omnichannel ad tech platform ]]>
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                                                                        <pubDate>Thu, 21 Nov 2024 21:33:35 +0000</pubDate>                                                                                                                                <updated>Thu, 21 Nov 2024 21:33:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kQgKcuwxDzZ6NRPLpfpd3Y-1280-80.jpg">
                                                            <media:credit><![CDATA[Innovid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Innovid logo]]></media:description>                                                            <media:text><![CDATA[Innovid logo]]></media:text>
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                                                            <title><![CDATA[ Warner Bros. Discovery Introduces Shop With Max and Moments ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/warner-bros-discovery-introduces-shop-with-max-and-moments</link>
                                                                            <description>
                            <![CDATA[ The addition of Kerv’s AI tech into WBD’s AdTech platform brings ‘shoppable entertainment’ to streaming ]]>
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                                                                        <pubDate>Thu, 21 Nov 2024 17:57:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cUQdj6T32Ma5DEwZuMue8G-1280-80.jpg">
                                                            <media:credit><![CDATA[Warner Bros. Discovery]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Max key art]]></media:description>                                                            <media:text><![CDATA[Max key art]]></media:text>
                                <media:title type="plain"><![CDATA[Max key art]]></media:title>
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                                                            <title><![CDATA[ Adlook, Comcast’s FreeWheel To Partner on CTV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/adlook-comcasts-freewheel-to-partner-on-ctv-advertising</link>
                                                                            <description>
                            <![CDATA[ The move will improve advertisers’ access to top-tier CTV and online video inventory ]]>
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                                                                        <pubDate>Tue, 19 Nov 2024 18:15:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Bitmovin Unveils AI Contextual Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bitmovin-unveils-ai-contextual-advertising</link>
                                                                            <description>
                            <![CDATA[ Solution optimizes ad placement based on content and viewer engagement ]]>
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                                                                        <pubDate>Wed, 13 Nov 2024 16:24:28 +0000</pubDate>                                                                                                                                <updated>Wed, 13 Nov 2024 16:26:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SULzj827fDdXAqSEnU5dM-1280-80.png">
                                                            <media:credit><![CDATA[Bitmovin]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Bitmovin]]></media:description>                                                            <media:text><![CDATA[Bitmovin]]></media:text>
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                                                            <title><![CDATA[ LG Ad Solutions Joins Innovid’s Harmony Initiative ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/lg-ad-solutions-joins-innovids-harmony-initiative</link>
                                                                            <description>
                            <![CDATA[ Joins Assembly, CMI Media Group, Goodway Group, PMG, Roku, and Vizio as partners using Harmony Direct ]]>
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                                                                        <pubDate>Thu, 24 Oct 2024 18:58:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kQgKcuwxDzZ6NRPLpfpd3Y-1280-80.jpg">
                                                            <media:credit><![CDATA[Innovid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Innovid logo]]></media:description>                                                            <media:text><![CDATA[Innovid logo]]></media:text>
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                                                            <title><![CDATA[ Waymark Launches Single-Click AI-Powered Ad Generator ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/waymark-launches-single-click-ai-powered-ad-generator</link>
                                                                            <description>
                            <![CDATA[ ‘Variations’ generates video ads in multiple lengths and aspect ratios with single-click covering all devices and platforms ]]>
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                                                                        <pubDate>Wed, 02 Oct 2024 17:31:32 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Oct 2024 20:01:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Postproduction]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nspXgsoTaZmVVjvS4PFW9o-1280-80.png">
                                                            <media:credit><![CDATA[Waymark]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AI]]></media:description>                                                            <media:text><![CDATA[AI]]></media:text>
                                <media:title type="plain"><![CDATA[AI]]></media:title>
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                                                            <title><![CDATA[ Yahoo DSP Announces New Integration with Snowflake ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/yahoo-dsp-announces-new-integration-with-snowflake</link>
                                                                            <description>
                            <![CDATA[ As advertisers seek privacy-centric solutions, the collaboration offers a seamless integration of Yahoo ConnectID with Snowflake Data Clean Rooms ]]>
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                                                                        <pubDate>Fri, 27 Sep 2024 16:54:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/yecWX6uCnMXj3rzxXucvLf-1280-80.png">
                                                            <media:credit><![CDATA[Yahoo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Yahoo]]></media:description>                                                            <media:text><![CDATA[Yahoo]]></media:text>
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                                                            <title><![CDATA[ Imagine Communications Appoints Don Durand to Head up Global Ad Tech Sales ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/imagine-communications-appoints-don-durand-to-head-up-global-ad-tech-sales</link>
                                                                            <description>
                            <![CDATA[ Durand was most recently SVP of international sales and product at WideOrbit ]]>
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                                                                        <pubDate>Wed, 10 Jul 2024 13:46:15 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Jul 2024 14:38:21 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HN2ecnrnrpADnuQr3te89Q-1280-80.jpg">
                                                            <media:credit><![CDATA[Imagine Communications]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Don]]></media:description>                                                            <media:text><![CDATA[Don]]></media:text>
                                <media:title type="plain"><![CDATA[Don]]></media:title>
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                                                            <title><![CDATA[ MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mobilefuse-ispottv-strengthen-ctv-and-video-measurement-capabilities</link>
                                                                            <description>
                            <![CDATA[ Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 09 Jul 2024 18:33:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xGXWi64bYkchn3595LafcH-1280-80.jpg">
                                                            <media:credit><![CDATA[MobileFuse]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[MobileFuse logo]]></media:description>                                                            <media:text><![CDATA[MobileFuse logo]]></media:text>
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                                                            <title><![CDATA[ Imagine Upgrades Ad Management Platform xG Linear with New Features ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/imagine-upgrades-ad-management-platform-xg-linear-with-new-features</link>
                                                                            <description>
                            <![CDATA[ The platform now enables media organizations to reduce ad placement time by up to 90 percent and increase profitability ]]>
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                                                                        <pubDate>Tue, 25 Jun 2024 18:11:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PEvyaDfp3ZPajYh2VDfC85-1280-80.jpg">
                                                            <media:credit><![CDATA[Imagine Communications]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Imagine Communications ad management platform]]></media:description>                                                            <media:text><![CDATA[Imagine Communications ad management platform]]></media:text>
                                <media:title type="plain"><![CDATA[Imagine Communications ad management platform]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ DirecTV Advertising Unveils New Slate of Ad Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/directv-advertising-unveils-new-slate-of-ad-capabilities</link>
                                                                            <description>
                            <![CDATA[ The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 06 Jun 2024 17:51:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/FguZfp4taKSqS4CHZmGWHC-1280-80.png">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DirecTV]]></media:description>                                                            <media:text><![CDATA[DirecTV]]></media:text>
                                <media:title type="plain"><![CDATA[DirecTV]]></media:title>
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                                                            <title><![CDATA[ Samba TV Launches New Generative AI Ad Solution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/samba-tv-to-spotlight-new-capabilities-for-generative-ai-ad-solution</link>
                                                                            <description>
                            <![CDATA[ Samba AI now provides actionable context for video advertising ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 01 May 2024 20:25:40 +0000</pubDate>                                                                                                                                <updated>Thu, 02 May 2024 13:51:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/oxoweq7EmXdUCY85dAVL2U-1280-80.png">
                                                            <media:credit><![CDATA[Samba TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samba TV]]></media:description>                                                            <media:text><![CDATA[Samba TV]]></media:text>
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                                                    </media:content>
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                                                            <title><![CDATA[ Amagi’s Ads Plus Expands European Presence with ShowHeroes Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/amagis-ads-plus-expands-european-presence-with-showheroes-deal</link>
                                                                            <description>
                            <![CDATA[ Amagi Ads Plus’ CTV advertising marketplace will expand ShowHeros' digital ad capabilities ]]>
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                                                                        <pubDate>Tue, 06 Feb 2024 20:55:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/acbk6nh6C8jmj6bLphXd6d-1280-80.jpg">
                                                            <media:credit><![CDATA[Amagi]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Amagi ShowHeros]]></media:description>                                                            <media:text><![CDATA[Amagi ShowHeros]]></media:text>
                                <media:title type="plain"><![CDATA[Amagi ShowHeros]]></media:title>
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                                                            <title><![CDATA[ IAB Tech Lab Launches Its Advanced TV Initiative ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-launches-its-advanced-tv-initiative</link>
                                                                            <description>
                            <![CDATA[ The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 07 Dec 2023 18:59:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ iSpot Acquires Media Analytics Company 605 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ispot-acquires-media-analytics-company-605</link>
                                                                            <description>
                            <![CDATA[ Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 13 Sep 2023 17:31:23 +0000</pubDate>                                                                                                                                <updated>Thu, 14 Sep 2023 00:24:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/y2HwQhy5aGcEcAUC99ELfL-1280-80.png">
                                                            <media:credit><![CDATA[iSpot]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iSpot and 605 logos]]></media:description>                                                            <media:text><![CDATA[iSpot and 605 logos]]></media:text>
                                <media:title type="plain"><![CDATA[iSpot and 605 logos]]></media:title>
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                                                            <title><![CDATA[ Imagine Partners With Google Ad Manager; Plans Firsthand Glimpse At IBC2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/imagine-partners-with-google-ad-manager-plans-firsthand-glimpse-at-ibc2023</link>
                                                                            <description>
                            <![CDATA[ The partnership enables cross-platform campaigns with consistent placement ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 12 Sep 2023 20:07:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/825RT4xDvuTDWY2vaQsaBM-1280-80.jpg">
                                                            <media:credit><![CDATA[Imagine Communications]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Imagine Communications and Google logos]]></media:description>                                                            <media:text><![CDATA[Imagine Communications and Google logos]]></media:text>
                                <media:title type="plain"><![CDATA[Imagine Communications and Google logos]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Dynata Partners with Comcast Advertising to Strengthen Media Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/dynata-partners-with-comcast-advertising-to-strengthen-media-measurement</link>
                                                                            <description>
                            <![CDATA[ Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 08 Sep 2023 18:05:27 +0000</pubDate>                                                                                                                                <updated>Fri, 08 Sep 2023 21:59:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/DJVvjKpdrmfL8XnkGRXMAo-1280-80.png">
                                                            <media:credit><![CDATA[Dynata]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Dynata]]></media:description>                                                            <media:text><![CDATA[Dynata]]></media:text>
                                <media:title type="plain"><![CDATA[Dynata]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/DJVvjKpdrmfL8XnkGRXMAo-1280-80.png" />
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                                <item>
                                                            <title><![CDATA[ Imagine Communications Names Frank Deo CTO, Ad Tech ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/imagine-communications-names-frank-deo-cto-ad-tech</link>
                                                                            <description>
                            <![CDATA[ Deo will spearhead the product development, operations and long-term technology strategy for Imagine’s ad tech portfolio ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 05 Sep 2023 16:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qERCWG75hdD5R68HKB3dkX-1280-80.jpg">
                                                            <media:credit><![CDATA[Imagine Communications]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Frank Deo]]></media:description>                                                            <media:text><![CDATA[Frank Deo]]></media:text>
                                <media:title type="plain"><![CDATA[Frank Deo]]></media:title>
                                                    </media:content>
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