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                            <title><![CDATA[ Latest from Tv Technology in Ad-supported-video-platforms ]]></title>
                <link>https://www.tvtechnology.com/tag/ad-supported-video-platforms</link>
        <description><![CDATA[ All the latest ad-supported-video-platforms content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 06 Jan 2026 15:35:47 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Hub: Younger Viewers More Receptive to Ads on Streaming Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/hub-younger-viewers-more-receptive-to-ads-on-streaming-services</link>
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                            <![CDATA[ Reasons cited include tighter budgets, shorter and less frequent ad breaks ]]>
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                                                                        <pubDate>Tue, 06 Jan 2026 15:35:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CbWNQoZr9BEkSGfZLLWQoN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Young adults watching TV]]></media:description>                                                            <media:text><![CDATA[Young adults watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Young adults watching TV]]></media:title>
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                                                            <title><![CDATA[ Parks: U.S. Ad-Supported SVOD Subscriptions to Top 278M by 2029  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-u-s-ad-supported-svod-subscriptions-to-top-278m-by-2029</link>
                                                                            <description>
                            <![CDATA[ 82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels. ]]>
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                                                                        <pubDate>Wed, 14 May 2025 15:00:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KbKxpkTxGaDTqVRfPBe73H-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[TV remote]]></media:description>                                                            <media:text><![CDATA[TV remote]]></media:text>
                                <media:title type="plain"><![CDATA[TV remote]]></media:title>
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                                                            <title><![CDATA[ Nielsen: Most TV Viewing Is On Ad-Supported Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-most-tv-viewing-is-on-ad-supported-services</link>
                                                                            <description>
                            <![CDATA[ Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing ]]>
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                                                                        <pubDate>Fri, 02 May 2025 16:15:19 +0000</pubDate>                                                                                                                                <updated>Fri, 02 May 2025 16:44:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zXJ3phGLrUArCLYYYeuCKM-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen&#039;s The Gauge]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen’s new The Ad Supported Gauge]]></media:description>                                                            <media:text><![CDATA[Nielsen’s new The Ad Supported Gauge]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen’s new The Ad Supported Gauge]]></media:title>
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                                                            <title><![CDATA[ Deloitte: TV Antenna Comeback Continuing in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/antennas-cdns-and-avods-top-deloittes-2020-preview</link>
                                                                            <description>
                            <![CDATA[ Some new and old technology will be major factors in next year’s television landscape. ]]>
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                                                                        <pubDate>Tue, 10 Dec 2019 20:09:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cCQG4KnQ5PPkooucz7Eoe5-1280-80.jpg">
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