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                            <title><![CDATA[ Latest from Tv Technology in Ad-spending ]]></title>
                <link>https://www.tvtechnology.com/tag/ad-spending</link>
        <description><![CDATA[ All the latest ad-spending content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 20 Nov 2025 16:55:10 +0000</lastBuildDate>
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                                                            <title><![CDATA[ IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total Media Industry ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-creator-economy-ad-spend-now-dwarfs-ad-spend-for-total-media-industry</link>
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                            <![CDATA[ Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns ]]>
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                                                                        <pubDate>Thu, 20 Nov 2025 16:55:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ReTAuagE9oGmSU4H2R2rKN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Content creator making video]]></media:description>                                                            <media:text><![CDATA[Content creator making video]]></media:text>
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                                                            <title><![CDATA[ The Case for Future-Ready Buyers in FAST Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/the-case-for-future-ready-buyers-in-fast-advertising</link>
                                                                            <description>
                            <![CDATA[ FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment ]]>
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                                                                        <pubDate>Fri, 30 May 2025 13:03:42 +0000</pubDate>                                                                                                                                <updated>Fri, 30 May 2025 13:44:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Weston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MDbLuhZeaZDkPar2QayG2Z-1280-80.jpeg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[FAST]]></media:description>                                                            <media:text><![CDATA[FAST]]></media:text>
                                <media:title type="plain"><![CDATA[FAST]]></media:title>
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                                                            <title><![CDATA[ Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/thanksgiving-weekend-ad-spend-on-sports-programming-to-hit-usd624-million</link>
                                                                            <description>
                            <![CDATA[ NFL will account for 69% of all national TV spending over the four-day holiday weekend, according to Guideline ]]>
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                                                                        <pubDate>Thu, 21 Nov 2024 19:41:40 +0000</pubDate>                                                                                                                                <updated>Thu, 21 Nov 2024 19:42:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8t24e22FozuSdcLDCE2teF-1280-80.jpg">
                                                            <media:credit><![CDATA[Scott W. Grau/Icon Sportswire via Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Detroit Lions quarterback Jared Goff lofts a pass during last year’s traditional Thanksgiving Day NFL game at Ford Field. ]]></media:description>                                                            <media:text><![CDATA[Detroit Lions quarterback Jared Goff in 2023 Thanksgiving Day game]]></media:text>
                                <media:title type="plain"><![CDATA[Detroit Lions quarterback Jared Goff in 2023 Thanksgiving Day game]]></media:title>
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                                                            <title><![CDATA[ Optimizing Ad Revenue Across Streaming and Linear Channels ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/optimizing-ad-revenue-across-streaming-and-linear-channels</link>
                                                                            <description>
                            <![CDATA[ Digital has changed everything ]]>
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                                                                        <pubDate>Wed, 13 Nov 2024 20:02:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Dimitri Tarassenko ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ 2024 Local Media Ad Spending Tempered  by Slow Economic Growth ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/2024-local-media-ad-spending-tampered-by-slow-economic-growth</link>
                                                                            <description>
                            <![CDATA[ BIA predicts robust growth for CTV/streaming, OTA ]]>
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                                                                        <pubDate>Mon, 23 Oct 2023 14:28:12 +0000</pubDate>                                                                                                                                <updated>Mon, 23 Oct 2023 16:39:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ SMI Sees Growth in U.S. Ad Spend After 2020 Declines ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/smi-sees-growth-in-us-ad-spend-after-2020-declines</link>
                                                                            <description>
                            <![CDATA[ Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets ]]>
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                                                                        <pubDate>Tue, 02 Feb 2021 19:31:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                            <title><![CDATA[ Zenith: Video Entertainment Ad Spending Resilient in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/zenith-video-entertainment-ad-spending-resilient-in-2020</link>
                                                                            <description>
                            <![CDATA[ In disruptive year, losses are negligible, though online brands far outpaces traditional TV ]]>
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                                                                        <pubDate>Mon, 02 Nov 2020 15:03:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ IAB: Linear TV Advertising Down 24% in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-linear-tv-advertising-down-24-in-2020</link>
                                                                            <description>
                            <![CDATA[ CTV and digital video on the rise, however ]]>
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                                                                        <pubDate>Fri, 04 Sep 2020 14:02:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ Report: Three in Five Advertisers Spending Less in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-three-in-five-advertisers-spending-less-in-2020</link>
                                                                            <description>
                            <![CDATA[ Ad spending increasing as the year progresses, according to Advertiser Perceptions ]]>
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                                                                        <pubDate>Mon, 13 Jul 2020 18:09:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9hpzwTeV8xU7NVRZDcnmAP-1280-80.jpg">
                                                            <media:credit><![CDATA[Advertiser Perceptions]]></media:credit>
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                                                            <title><![CDATA[ Local Ad Spend to Remain Flat in 2019; Mobile, Social Ad Spend to Rise, Says Survey ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/local-ad-spend-to-remain-flat-in-2019-mobile-social-ad-spend-to-rise-says-survey</link>
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                            <![CDATA[ BIA’s new SAM survey shows entertainment advertisers are the lone group planning to spend more. ]]>
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                                                                        <pubDate>Thu, 28 Feb 2019 18:19:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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