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                            <title><![CDATA[ Latest from Tv Technology in 8ka ]]></title>
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        <description><![CDATA[ All the latest 8ka content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Wed, 16 Sep 2020 18:14:47 +0000</lastBuildDate>
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                                                            <title><![CDATA[ ‘8K Is Right on Schedule,’ Say Advocates  ]]></title>
                                                                                                <dc:content><![CDATA[ <p><strong>WASHINGTON—</strong>Looking back at the advancements in resolution, since the leap from SD to HD, the progression to a higher-quality image has occurred about every seven years, based on data from IHS now Omdia. By 8K Association’s calculations, the transition from 4K to 8K is right on time with this trend.</p><p>This was one of the many details about 8K revealed during a recent webinar hosted by Chris Chinnock, executive director of 8KA and president of Insight Media. Chinnock, in a presentation that was based off an 8KA report authored by industry experts, detailed where multiple facets of the 8K ecosystem currently stand and the challenges that stand in the way of its progress. For professionals and consumers, 8K has a lot of parallels to what 4K was dealing with during this particular moment in its evolution.</p><h2 id="8k-production">8K PRODUCTION</h2><p>There’s an increasing number of options for capturing 8K images, as professional equipment is in a good spot to move in sync with 8K as it becomes more commonplace. Specifically for broadcast, Chinnock detailed how brands like Sharp, Sony, Hitachi, Panasonic and Ikegami already have 8K-capable cameras; with Blackmagic already working on 12K cameras. There is also equipment for handling both 8K live and off-line production workflows.</p><p><em>PLUS: </em><a href="https://www.tvtechnology.com/news/8k-ecosystem-is-ready-for-implementation"><em>8K Ecosystem Is Ready for Implementation</em></a></p><p>A good example of these technologies being put to work is in sports production. Many major sporting events have conducted trials with 8K equipment. Had COVID-19 not delayed the 2020 Summer Olympics in Tokyo, they would have been one of the largest sporting events to showcase 8K resolution thus far—Chinnock reported that it is believed that 8K will still be a part of the delayed Tokyo games in 2021, as well as the 2022 Winter Olympics in Beijing and the 2024 Summer Olympics in Paris.</p><p>However, challenges remain on the production front when it comes to 8K, primarily processing power, memory and storage, and transport and bandwidth, according to the 8KA report. Still, “trends are all in the right direction” on these issues, said Chinnock.</p><h2 id="distribution">DISTRIBUTION</h2><p>As for distribution of 8K, more work is needed, Chinnock said. NHK, which has been broadcasting in 8K since December 2018, uses HEVC compression and 80-100 Mbps satellite service, a method that Chinnock believes is not ultimately sustainable.</p><p>Satellite, over-the-air and internet delivery (streaming or downloading) all have their current limitations. Even ATSC 3.0 is not currently ready to bring 8K to viewers, as it has limited bandwidth and no 8K definition, per Chinnock.</p><p>It’s streaming that is likely to be the leading platform for 8K in the immediate future, though. Chinnock believes that there may be 8K content streaming as soon as 2020/2021, with major streamers adding the capability in 2022/2023. </p><p><em>PLUS: </em><a href="https://www.tvtechnology.com/opinions/the-ongoing-evolution-in-video-capture-resolution"><em>The Ongoing Evolution in Video-Capture Resolution</em></a></p><h2 id="watching-8k">WATCHING 8K</h2><p>What are consumers’ options for viewing 8K? All major TV brands have models that are capable of displaying 8K, but there are currently no set-top boxes or USB streaming sticks that can handle it; gaming systems like PlayStation 5 and Xbox Series X are slated to have 8K support when released, likely by the end of the year.</p><p>Consumers still need to be educated about 8K, which is one of the key missions of 8KA and is supported by its recent launch of the <a href="https://www.tvtechnology.com/news/8k-association-debuts-8k-educational-website"><u>Discover8K.com</u></a> website. But seeing content and the advantages of 8K resolution will be the biggest component to getting consumers interest.</p><p>Many of the same hurdles were laid out before 4K six or seven years ago, and Chinnock and 8KA believe that the industry is ready to meet these demands and continue the resolution evolution.</p><p>8KA’s “8K Ecosystem Is Here: Is It Time to Embrace 8K?” webinar is available to watch on-demand <a href="https://www.youtube.com/watch?v=ZAfnxzBmco4&t=15s" target="_blank">online</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.tvtechnology.com/news/8k-is-right-on-schedule-say-advocates</link>
                                                                            <description>
                            <![CDATA[ Equipment, distribution and consumer trends are on pace with early 4K trends ]]>
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                                                                        <pubDate>Wed, 16 Sep 2020 18:14:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>WASHINGTON—</strong>Looking back at the advancements in resolution, since the leap from SD to HD, the progression to a higher-quality image has occurred about every seven years, based on data from IHS now Omdia. By 8K Association’s calculations, the transition from 4K to 8K is right on time with this trend.</p><p>This was one of the many details about 8K revealed during a recent webinar hosted by Chris Chinnock, executive director of 8KA and president of Insight Media. Chinnock, in a presentation that was based off an 8KA report authored by industry experts, detailed where multiple facets of the 8K ecosystem currently stand and the challenges that stand in the way of its progress. For professionals and consumers, 8K has a lot of parallels to what 4K was dealing with during this particular moment in its evolution.</p><h2 id="8k-production">8K PRODUCTION</h2><p>There’s an increasing number of options for capturing 8K images, as professional equipment is in a good spot to move in sync with 8K as it becomes more commonplace. Specifically for broadcast, Chinnock detailed how brands like Sharp, Sony, Hitachi, Panasonic and Ikegami already have 8K-capable cameras; with Blackmagic already working on 12K cameras. There is also equipment for handling both 8K live and off-line production workflows.</p><p><em>PLUS: </em><a href="https://www.tvtechnology.com/news/8k-ecosystem-is-ready-for-implementation"><em>8K Ecosystem Is Ready for Implementation</em></a></p><p>A good example of these technologies being put to work is in sports production. Many major sporting events have conducted trials with 8K equipment. Had COVID-19 not delayed the 2020 Summer Olympics in Tokyo, they would have been one of the largest sporting events to showcase 8K resolution thus far—Chinnock reported that it is believed that 8K will still be a part of the delayed Tokyo games in 2021, as well as the 2022 Winter Olympics in Beijing and the 2024 Summer Olympics in Paris.</p><p>However, challenges remain on the production front when it comes to 8K, primarily processing power, memory and storage, and transport and bandwidth, according to the 8KA report. Still, “trends are all in the right direction” on these issues, said Chinnock.</p><h2 id="distribution">DISTRIBUTION</h2><p>As for distribution of 8K, more work is needed, Chinnock said. NHK, which has been broadcasting in 8K since December 2018, uses HEVC compression and 80-100 Mbps satellite service, a method that Chinnock believes is not ultimately sustainable.</p><p>Satellite, over-the-air and internet delivery (streaming or downloading) all have their current limitations. Even ATSC 3.0 is not currently ready to bring 8K to viewers, as it has limited bandwidth and no 8K definition, per Chinnock.</p><p>It’s streaming that is likely to be the leading platform for 8K in the immediate future, though. Chinnock believes that there may be 8K content streaming as soon as 2020/2021, with major streamers adding the capability in 2022/2023. </p><p><em>PLUS: </em><a href="https://www.tvtechnology.com/opinions/the-ongoing-evolution-in-video-capture-resolution"><em>The Ongoing Evolution in Video-Capture Resolution</em></a></p><h2 id="watching-8k">WATCHING 8K</h2><p>What are consumers’ options for viewing 8K? All major TV brands have models that are capable of displaying 8K, but there are currently no set-top boxes or USB streaming sticks that can handle it; gaming systems like PlayStation 5 and Xbox Series X are slated to have 8K support when released, likely by the end of the year.</p><p>Consumers still need to be educated about 8K, which is one of the key missions of 8KA and is supported by its recent launch of the <a href="https://www.tvtechnology.com/news/8k-association-debuts-8k-educational-website"><u>Discover8K.com</u></a> website. But seeing content and the advantages of 8K resolution will be the biggest component to getting consumers interest.</p><p>Many of the same hurdles were laid out before 4K six or seven years ago, and Chinnock and 8KA believe that the industry is ready to meet these demands and continue the resolution evolution.</p><p>8KA’s “8K Ecosystem Is Here: Is It Time to Embrace 8K?” webinar is available to watch on-demand <a href="https://www.youtube.com/watch?v=ZAfnxzBmco4&t=15s" target="_blank">online</a>.</p>
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                                                            <title><![CDATA[ Samsung, 8KA Create 8K Certification Program ]]></title>
                                                                                                <dc:content><![CDATA[ <p><strong>SEOUL—</strong>Samsung Electronics and the 8K Association are setting the bar for 8K televisions, announcing the creation of a certification program that will verify 8K-enabled televisions and other devices. Samsung’s own QLED 8K TVs are among the first to be certified by 8KA.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HqbV8zJQ2FrfowBajAVQsC" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/HqbV8zJQ2FrfowBajAVQsC.jpg" mos="https://cdn.mos.cms.futurecdn.net/HqbV8zJQ2FrfowBajAVQsC.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>The 8KA certification program determines whether or not a TV is truly 8K by judging its clarity, contrast, color and HDR performance. Specifically, it will seek to determine that display resolution reaches 7,680x4,320, that peak brightness is more than 600 nits, test its image transmission of HDMI2.1 as well as HEVC.</p><p>Member companies that receive 8K certification will be able to promote it by featuring the 8KA certification logo.</p><p>While Samsung claims to be among the first to receive 8KA certification, in December <a href="https://www.tvtechnology.com/news/lg-tvs-surpass-industry-defined-8k-tv-standards">LG reported that it had met the requirements for 8K</a> set by CTA.</p><p>In addition the launch of the certification program, 8KA also has plans to increase educational programming efforts across different industries to promote member participation, innovation and content development within the 8K ecosystem. This will also include demos showcasing the development of 8K-enabled products, production workflow, delivery options and display devices.</p><p>“Our goal is to provide consumers with the ability to easily identify premium 8K displays from other devices when making purchasing decisions,” said Hyogun Lee, executive vice president of Samsung’s Visual Display Business. “Home entertainment and TVs are important investments for many of our consumers, and we hope that the 8KA Certification Logo will help guide them.”</p><p>More information is available on <a href="https://www.samsung.com/" data-original-url="http://www.samsung.com/">Samsung’s website</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.tvtechnology.com/news/samsung-8ka-create-8k-certification-program</link>
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                            <![CDATA[ 8KA will validate whether or not a TV provides true 8K quality. ]]>
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                                                                        <pubDate>Thu, 02 Jan 2020 13:45:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>SEOUL—</strong>Samsung Electronics and the 8K Association are setting the bar for 8K televisions, announcing the creation of a certification program that will verify 8K-enabled televisions and other devices. Samsung’s own QLED 8K TVs are among the first to be certified by 8KA.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HqbV8zJQ2FrfowBajAVQsC" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/HqbV8zJQ2FrfowBajAVQsC.jpg" mos="https://cdn.mos.cms.futurecdn.net/HqbV8zJQ2FrfowBajAVQsC.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>The 8KA certification program determines whether or not a TV is truly 8K by judging its clarity, contrast, color and HDR performance. Specifically, it will seek to determine that display resolution reaches 7,680x4,320, that peak brightness is more than 600 nits, test its image transmission of HDMI2.1 as well as HEVC.</p><p>Member companies that receive 8K certification will be able to promote it by featuring the 8KA certification logo.</p><p>While Samsung claims to be among the first to receive 8KA certification, in December <a href="https://www.tvtechnology.com/news/lg-tvs-surpass-industry-defined-8k-tv-standards">LG reported that it had met the requirements for 8K</a> set by CTA.</p><p>In addition the launch of the certification program, 8KA also has plans to increase educational programming efforts across different industries to promote member participation, innovation and content development within the 8K ecosystem. This will also include demos showcasing the development of 8K-enabled products, production workflow, delivery options and display devices.</p><p>“Our goal is to provide consumers with the ability to easily identify premium 8K displays from other devices when making purchasing decisions,” said Hyogun Lee, executive vice president of Samsung’s Visual Display Business. “Home entertainment and TVs are important investments for many of our consumers, and we hope that the 8KA Certification Logo will help guide them.”</p><p>More information is available on <a href="https://www.samsung.com/" data-original-url="http://www.samsung.com/">Samsung’s website</a>.</p>
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