<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
     xmlns:cf="https://www.futureplc.com/rss/content-flags"
>
    <channel>
                    <atom:link href="https://www.tvtechnology.com/feeds/tag/8k-association" rel="self" type="application/rss+xml" />
                            <title><![CDATA[ Latest from Tv Technology in 8k-association ]]></title>
                <link>https://www.tvtechnology.com/tag/8k-association</link>
        <description><![CDATA[ All the latest 8k-association content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 15 Apr 2025 16:16:04 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Kaleidescape Joins 8K Association ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/kaleidescape-joins-8k-association</link>
                                                                            <description>
                            <![CDATA[ “Their expertise in delivering premium home cinema solutions and their dedication to quality make them a valuable addition to our organization,” the group said ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">nxn2Woha4Qi24i8bVR5d7K</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EmRA64P9ouMvX2B7Xs4Rvk-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 15 Apr 2025 16:16:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EmRA64P9ouMvX2B7Xs4Rvk-1280-80.jpg">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kaleidescape and 8K Association logos]]></media:description>                                                            <media:text><![CDATA[Kaleidescape and 8K Association logos]]></media:text>
                                <media:title type="plain"><![CDATA[Kaleidescape and 8K Association logos]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EmRA64P9ouMvX2B7Xs4Rvk-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>MOUNTAIN VIEW, Calif.</strong>—Kaleidescape has announced that it has joined the 8K Association (8KA). </p><p>"This strategic alliance underscores Kaleidescape’s commitment to pushing the boundaries of home entertainment and ensuring its movie platform remains at the forefront of technological innovation," the company reported. </p><p>Kaleidescape has been designing, manufacturing, and selling state-of-the-art movie players and servers for over 20 years. Kaleidescape digitally delivers movies with lossless audio and reference video. Headquartered in Silicon Valley, Kaleidescape products are assembled in the USA.</p><p>“Joining the 8KA positions Kaleidescape alongside other industry leaders, committed to fostering a collaborative environment, and dedicated to the advancement and standardization of 8K technology,” said Tayloe Stansbury, chairman and CEO, Kaleidescape. “As consumers demand larger screens, higher-fidelity and increasingly immersive experiences, Kaleidescape’s involvement in the 8KA will play a pivotal role in shaping the future of premium home cinema.”</p><p>Kaleidescape describes itself as "the ultimate movie platform" and the only digital provider of movies with lossless audio and full reference video quality. Kaleidescape movies are high bitrate and downloaded to local storage for uninterrupted, flawless playback. Kaleidescape movies are also unconstrained by file size limits, enabling its content team to maximize the video quality transcoded from studio mezzanine files, unlike Blu-ray discs that have a maximum file size limit. </p><p>“We are thrilled to welcome Kaleidescape to the 8K Association,” said Juan Reyes, executive director of the 8KA. “Their expertise in delivering premium home cinema solutions and their dedication to quality make them a valuable addition to our organization. Together, we will continue to advance the 8K ecosystem and bring the next generation of visual entertainment to consumers worldwide.”</p><p>More information about Kaleidescape is available at <a href="http://www.kaleidescape.com" target="_blank"><u>www.Kaleidescape.com.</u></a></p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association To Present Panel, Demo Workflows at NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-to-present-panel-demo-workflows-at-2025-nab-show</link>
                                                                            <description>
                            <![CDATA[ The organization will present its panel at Creator Lab in the South Lower Hall on April 7 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">huBE7SEsMLeZebgYwEGtmW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 27 Mar 2025 18:03:45 +0000</pubDate>                                                                                                                                <updated>Fri, 28 Mar 2025 19:57:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K Association]]></media:description>                                                            <media:text><![CDATA[8K Association]]></media:text>
                                <media:title type="plain"><![CDATA[8K Association]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>BEAVERTON, Ore.</strong>—The 8K Association will present a panel of Hollywood experts discussing a range of 8K workflow topics as well as demonstrations of the advanced technology during the 2025 NAB Show, April 5-9, at the Las Vegas Convention Center. </p><p>“Over the past year, the 8K Association has continued to work tirelessly to promote all of the key aspects of the 8K content ecosystem,” said 8K Association president Bill Mandel. “During this year’s NAB Show, we’re pleased to share the latest news about this with everyone across the industry”.</p><p>The panel, “8K Technology and its Emerging Role in the Creative Process,” includes Brad Collar, senior vice president of global archives and preservation services at Warner Bros. Discovery; Chris Gillaspie, film scanning director at Warner Bros. Discovery; and Greg Ciaccio, vice president of post-production for original content and image capture at IMAX. Juan Reyes, executive director of the 8K Association will moderate.</p><p>The panel will be held Monday, April 7, as part of the NAB’s Creator Lab presentations in Theater A of the South Lower Hall (SL9823).</p><p>The 8K Association is also sponsoring an exhibit and demonstration area in the West Hall. Participating companies include Samsung with its 8K televisions; AMD with its 8K 120Hz gaming over HDMI; 4BY4 with its 8K upscaling and video optimization; BZB GEAR with its 8K splitters, switchers and extenders; and WyreStorm with its 8K HDMI certified cables.</p><p>Working in cooperation with SAVG Studio and 4BY4, the association has created two 8K sizzle reels that will be available for industry use.</p><p>Attend the Creator Lab presentation at 2025 NAB booth SL9823 and see the 8K Association exhibits at booth W3942.</p><p>More information is available on the association’s <a href="https://8kassociation.com/" target="_blank"><u>website</u></a>.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Hisense Bullish on 8K ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hisense-bullish-on-8k</link>
                                                                            <description>
                            <![CDATA[ World's  second largest TV maker joins 8K Association ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">YXuFZZkc9RP2i7LHHPwMfg</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 13 Jun 2024 16:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 14 Jun 2024 10:55:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K Association]]></media:description>                                                            <media:text><![CDATA[8K Association]]></media:text>
                                <media:title type="plain"><![CDATA[8K Association]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>SUWANEE, Ga.</strong>—Hisense, the second largest maker of TV sets in the world announced today that it has joined the 8K Association (8KA), a cross-industry group promoting the growth of the 8K ecosystem. </p><p>“Hisense’s membership in the 8K Association marks a significant step in our ongoing mission to  enhance the home entertainment experience,” said David Gold, President of Hisense Americas  and Hisense USA. “We are eager to contribute to the 8K ecosystem and collaborate with other  industry leaders to accelerate the integration of 8K technology into the home entertainment  experience.” </p><p>Hisense says it has been investing in  R&D to improve the resolution and image quality of its televisions and that its membership in the 8K Association “will further strengthen Hisense’s position as a leader in the television industry and  will allow the company to have a more significant influence on the development and deployment  of 8K technology.”</p><p>Currently, the only 8K Hisense TV on the U.S. market is the <a href="https://www.hisense-usa.com/televisions/75u800gr-u800gr-8k-uled-roku-tv">U800GR Roku TV</a>.  </p><p>“Hisense’s addition to the 8K Association expands our collective of industry leaders,” said Mike  Fidler, Executive Director of the 8KA. “Their dedication to innovation and excellence in  consumer electronics will be instrumental in our shared efforts to promote 8K technology and its  benefits.” </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Tech Advances Boost Adoption of 8K Production ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tech-advances-boost-adoption-of-8k-production</link>
                                                                            <description>
                            <![CDATA[ Experts at the NAB Show cited significant advances in content capture, encoding, mastering and distribution ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">5pZPjSWQzY7tifP2PTRyED</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/G4T2YSHbuN76xLkp8aB5kP-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Fri, 19 Apr 2024 16:27:48 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Apr 2024 12:51:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/G4T2YSHbuN76xLkp8aB5kP-1280-80.png">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K Association]]></media:description>                                                            <media:text><![CDATA[8K Association]]></media:text>
                                <media:title type="plain"><![CDATA[8K Association]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/G4T2YSHbuN76xLkp8aB5kP-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>LAS VEGAS</strong>—Technologists working on all aspects of the 8K media production chain offered an optimistic update at the 2024 NAB Show on the state of 8K in video production, indicating that significant advances are being made in capture, encoding, mastering and distribution. </p><p>“We are seeing 8K being used further and further into the production process,” said Juan Reyes, director of operations, 8K Association, and moderator of the “8K Technology and Its Impact on the Production Process” panel at the NAB Show.</p><p>Those developments have been accompanied by newer consumer experiences including 8K displays on VR headsets like the Apple Vision Pro, and more content from live events. </p><p>“If you look at the new types of displays like headsets coming into the market, 8K content is already being delivered to headsets for live events,” RED Digital Cinema CTO Uday Mathur said. “Some of our customers are already doing 8K for NBA games. Others are doing it for other types of live events and concerts. Those events are happening live, with [internet protocol video] delivered over the top, live out of the venue. So it’s not a large leap to think that 8K will be pervasive within a few years as hardware costs come down for televisions.”</p><p>Streamlined workflows for 8K live productions and improvements in codecs and video encoding have made it easier to deliver content over the public internet, panelists noted. “We did a concert a couple of months ago in 8K with [Japanese broadcaster] NHK,” Spin Digital CEO and co-founder Mauricio Alvarez-Mesa said. “It was streamed live in 8K to several locations … over the open internet. That shows we can do it now with the current technology.” </p><p>Ravi Velhal, technology policy and standards, Intel Research agreed. “In terms of events, we have shown the end-to-end capability, glass-to-glass, with less than 2-second latency,” he said.</p><p>Added Reyes: “Some of the bit rates and the advancements in the encoding capabilities that we have today are down to the level of what we’re experiencing with 4K content. You know, historically, that was a big concern. How are we going to put so many pixels and what kind of bandwidth is everybody going to be needing to get it into the home?”</p><p>In addition to providing several examples of how encoding advances have reduced bandwidth requirements, Intel’s Velhal also pointed to similar improvements that have made 8K production much more economically viable. “Camera prices are coming down,” as are the costs for VFX and other parts of the production process, he said.</p><p>During the <a href="https://www.tvtechnology.com/news/intel-lays-out-8k-production-ai-tech-plans-for-paris-olympics" target="_blank">Paris Olympics a variety of Intel processors and technologies will be used on live 8K productions</a>. </p><p>IMAX chief product officer Abdul Rehman stressed the importance of creating an end-to-end 8K ecosystem. “We believe that producing 8K is really important in this day and age, and controlling the pipeline from content creation to playback is important to the experience,” he said.   </p><p>Though panelists acknowledged a lack of devices and the cost of producing and distributing content as ongoing roadblocks to 8K adoption, they also stressed the importance of further tech advances that allow producers to create new 8K experiences.</p><p>“We need to give the masses a reason to yearn for and look for an 8K experience,” IMAX’s Rehman said. “Achieving that will be a win for creators, a win for the folks who are providing the technology and a win for the consumers and display manufacturers. Once you start that loop and build that snowball effect, it will accelerate the whole process.”</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ NAB Show Panel to Explore 8K Tech and Its Impact on the Production Process ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nab-show-panel-to-explore-8k-and-its-impact-on-the-production-process</link>
                                                                            <description>
                            <![CDATA[ The 8K Association is bringing together tech leaders to discuss the latest developments in producing and delivering 8K content ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ajHDdfniXG5BHbLwyuHJBh</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/G4T2YSHbuN76xLkp8aB5kP-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Wed, 13 Mar 2024 20:00:24 +0000</pubDate>                                                                                                                                <updated>Thu, 14 Mar 2024 14:37:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                    <dc:source><![CDATA[ null ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/G4T2YSHbuN76xLkp8aB5kP-1280-80.png">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K Association]]></media:description>                                                            <media:text><![CDATA[8K Association]]></media:text>
                                <media:title type="plain"><![CDATA[8K Association]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/G4T2YSHbuN76xLkp8aB5kP-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>LAS VEGAS</strong>—As more 8K sets and content hit the market, the 8K Association has announced it has assembled a group of senior technologies to discuss the latest developments in 8K technologies at the 2024 NAB Show. </p><p>The panel will feature leading experts from across the industry discussing the key factors related to 8K technology - including the latest developments in capturing, encoding and content delivery - and their growing impact on the production community. </p><p>The panel, which will be moderated by Juan Reyes, Director of Operations at the 8K Association, features Abdul Rehman, Chief Product Officer, IMAX Corp;  Ravi Velhal, Technology Policy and Standards, Intel Research; Uday Mathur, CTO, RED Digital Cinema; and Mauricio Alvarez-Mesa, CEO & co-founder, Spin Digital.  </p><p>The session will be held on Monday, April 15 from 12:15 to 12:45pm at the Connect Zone Theater located in the West Hall near Futures Park.</p><p>The 8K Association (8KA) has been organized to educate, promote and evangelize on the many aspects of the rapidly evolving 8K ecosystem. From content creation and production to distribution and consumer consumption, its mission is to ensure the 8K ecosystem thrives and to help to accelerate industry-wide adoption of 8K content, products, and services.</p><p>The 8K Association is composed of key technology companies in the consumer and professional 8K ecosystem. To accomplish our mission, the 8KA has established Work Groups to help provide information about the state of the 8K ecosystem to consumers, organizations, and standards development groups. </p><p>More information about the 8K Association is available <a href="https://8kassociation.com/" target="_blank">here</a>.</p><p>More information on the panel and the panelists are available <a href="https://nab24.mapyourshow.com/8_0/sessions/session-details.cfm?scheduleid=795" target="_blank"><u>here</u></a>. </p><p>More information on the 2024 NAB Show is available <a href="https://nabshow.com/2024/" target="_blank">here</a>. </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association to Explore 8K Content Workflows at CEDIA Expo 2023  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-to-explore-8k-content-workflows-at-cedia-expo-2023</link>
                                                                            <description>
                            <![CDATA[ A panel featuring Amazon Prime Video and IMAX execs will discuss developments in 8K content creation ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">fFNn5AbuEjhPWwJyuFMbbm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/G4T2YSHbuN76xLkp8aB5kP-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 10 Aug 2023 20:49:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/G4T2YSHbuN76xLkp8aB5kP-1280-80.png">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K Association]]></media:description>                                                            <media:text><![CDATA[8K Association]]></media:text>
                                <media:title type="plain"><![CDATA[8K Association]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/G4T2YSHbuN76xLkp8aB5kP-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The 8K Association has announced that it will be highlighting the latest developments in 8K content creation, production and distribution during a special panel on the CEDIA Smart Stage during CEDIA Expo 2023.  </p><p>The session, which is scheduled from 10:50 to 11:20am on Friday, September 8th, features industry experts Joel Korpi, head of product, Amazon Prime Video and Greg Ciaccio, senior director, post-production original content & image capture at IMAX. </p><p>Moderated by Mike Fidler, executive director of the 8K Association, the 8K Association sponsored panel is designed to provide CEDIA attendees with a comprehensive overview of the current 8K content ecosystem and its potential to elevate the creative experience in the future the group said. </p><p>In addition to sponsoring this Smart Stage session, the 8K Association will also be meeting with various industry executives at a booth located on the CEDIA exhibit floor (# C1417) in Denver Co. between Sept. 7-9.</p><p>To schedule a meeting, please contact Angela Miles at angela@8kassociation.com no later than August 25.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association Launches Awareness Campaign   ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-launches-awareness-campaign</link>
                                                                            <description>
                            <![CDATA[ Advocacy group will participate in EnTech Fest in L.A. and the NAB Show in Las Vegas next month ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">UcuZt2qMUbBD6mj4bJa2nL</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 16 Mar 2023 13:28:19 +0000</pubDate>                                                                                                                                <updated>Thu, 16 Mar 2023 13:28:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                    <dc:source><![CDATA[ null ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K Association]]></media:description>                                                            <media:text><![CDATA[8K Association]]></media:text>
                                <media:title type="plain"><![CDATA[8K Association]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>BEAVERTON, Ore</strong>—In advance of one of the busiest times of the year for the media and entertainment tech market, the 8K Association announced that it will participate in a number of strategic events throughout the year, including both panel discussions and technical demonstrations at the upcoming EnTech Fest and NAB Show. </p><p>Under the theme “8K – Leading the Way,” the organization plans to highlight the wide range of 8K content projects currently being developed, along with the number of leading companies and creators who are driving this 8K content ecosystem.</p><p>According to its newly installed executive director Mike Fidler, “One of the goals of the 8K Association is to educate and excite the trade about the wide range of 8K content initiatives that are already underway. Our participation in well-known events like EnTech Fest and NAB will enable us to bring more awareness to these projects, along with the leading executives and companies behind them”. </p><p>At EnTech Fest in Los Angeles on March 29, Fidler will moderate a panel session featuring Jonathon Lee, Head of Media Engineering and Innovation at Amazon Studios; Greg Ciaccio. Senior Director, Post Production Original Content at IMAX; and Uday Mathur, Chief Technology Officer at RED Digital Cinema. The discussion will focus on the various ways that 8K technology is elevating the creative entertainment experience.</p><p>Additionally the 8K Association will offer demonstrations throughout the day that illustrate the key aspects of the 8K ecosystem. To learn more about a complimentary registration for EnTech Fest, go to<a href="https://www.accelevents.com/e/entechfest2023"> <u>About - Event Page | EnTech Fest 2023 (accelevents.com)</u></a> and enter 8KGuest23<strong>.</strong></p><p>The 8K Association will also be highly visible during the NAB Show in Las Vegas, April 15-19.  A number of the organization’s member companies will be joining to promote and demonstrate the latest video compression technologies for 8K content on the Show floor. These demonstrations will be conducted on an ongoing basis in the West Hall at Booth W4015.</p><p>The 8K Association will also be sponsoring a special panel discussion, "Next Generation Video Codecs for 8K," which will highlight the most recent advances in video codecs for 8K content delivery and their key advantages over legacy video codecs.</p><p>The panel, scheduled for Monday April 17 from 2:30-3:20 p.m. PT in the floor theater in the West Hall next to Future Park, will be moderated by Ravi Velhal of Intel and features Mauricio Alvarez Mesa, CEO and co-founder of Spin-Digital; Thomas Kramer, VP Strategy and Business Development at MainConcept; Thomas Burnichon, VP of Innovation Strategy for Ateme and Abdul Rehman, CEO at SIMMWAVE.</p><p>To learn more about these 8K Association activities, contact Diana Oh at <a href="mailto:press@8kassociation.com">press@8kassociation.com</a>.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association Names Mike Fidler as its New Executive Director ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-names-mike-fidler-as-its-new-executive-director</link>
                                                                            <description>
                            <![CDATA[ Fidler will be responsible for furthering the adoption and implementation of 8K and its entire ecosystem ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vG4U6eirHXMRpodiN9Agzf</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/N3eb5xPoj5VzLVcwaaQv6W-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 02 Feb 2023 15:47:05 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Feb 2023 16:06:57 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ AV Network Staff ]]></dc:creator>                                                                                    <dc:source><![CDATA[ null ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/N3eb5xPoj5VzLVcwaaQv6W-1280-80.jpg">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K]]></media:description>                                                            <media:text><![CDATA[8K]]></media:text>
                                <media:title type="plain"><![CDATA[8K]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/N3eb5xPoj5VzLVcwaaQv6W-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>In an effort specifically designed to build upon its founding mission, the <a href="https://8kassociation.com/" target="_blank">8K Association</a>(opens in new tab) today announced that it has retained Mike Fidler, the highly regarded consumer entertainment veteran, as its new executive director.</p><p>Fidler will be responsible for furthering the adoption and implementation of 8K and its entire ecosystem, including the growing number and variety of compatible products - in a strategic manner, while conveying the 8K message effectively to all industry stakeholders, including content creators, delivery platforms and the production community.</p><p>Previously, Fidler served as a senior executive for a number of major CE companies and organizations, where he was responsible for driving the launch of technologies such as DVD, Blu-ray Disc, 4K UHD, Digital Cinema, and Filmmaker Mode. Given his extensive experience and strong relationships with manufacturers, retailers, and buying groups, Fidler will be charged with enlisting their support of 8K as well.</p><p>According to Bill Mandel, president of the 8K Association, “Throughout his distinguished career, Mike Fidler has demonstrated a special ability to engage with leading executives from across the home entertainment landscape. As a result, he is uniquely qualified and poised to take 8K to the next level, for both our current communication and certification programs and expanding our consumer education efforts via conferences, webinars, and trade events.”</p><p>“Mike will also be responsible for increasing 8K Association membership, establishing new promotion initiatives, and generating greater awareness about the benefits of 8K as a whole,” Mandel added.</p><p><em>This article originally appeared on AVNetwork.com</em></p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Is 8K’s Future Under Threat From the European Union? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/is-8ks-future-under-threat-from-the-european-union</link>
                                                                            <description>
                            <![CDATA[ The 8K Association warned the EU's new 8K EU Regulatory Ruling could have a "very chilling effect on all players working to develop the 8K ecosystem" ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">t7p2zNXMDriDRKpnhkjqkV</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Fri, 21 Oct 2022 19:36:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                <author><![CDATA[ jenny.priestley@futurenet.com (Jenny Priestley) ]]></author>                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/PEnRhUyUEqKtJfTxc34DbN.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K Association]]></media:description>                                                            <media:text><![CDATA[8K Association]]></media:text>
                                <media:title type="plain"><![CDATA[8K Association]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The adoption of 8K in the media industry could be under threat from stricter energy requirements within the European Union.</p><p>From March, the EU is setting new energy consumption regulations which could mean leading 8K TV manufacturers would face serious restrictions on any new TV sets.</p><p>The 8K Association warned the new law could have a “very chilling effect on all players working to develop the 8K ecosystem”. The European Union’s energy efficiency index (EEI) is calculated based on the screen area and power consumption of a TV set.</p><p>In March 2019, the EEI for 8K (more than UHD) resolution and microLED-based displays was defined, setting a March 1, 2023 date for compliance. These devices will be required to consume the same power as UHD (4K) resolution devices.</p><p>“We have confirmed that no current 8K TVs can meet this level of power efficiency and will therefore be banned from selling into the EU market,” said the association.</p><p>The 8K Association is calling for the EU to review its specifications in order to allow for data based on products currently in the market as well as how technology is likely to address the reduction of power going forward.</p><p>“No 8K TVs can pass this EEI level and so will be banned for sale in the EU,” added the association. “This will impact TV makers and their supply partners as well as integrators in the EU’s professional and consumer markets.</p><p>“The inability to sell new technology products in a substantial part of the global market also disrupts the typical development cycle,” it added. “New technology needs to be introduced at higher prices to recoup the investment to achieve these improved results and continue development (including reducing power consumption) and lower overall costs. This cycle means these improvements eventually spread down the product line and become standard features over time. This regulation is not helpful to this cycle.”</p><p>More details of the 8K Association’s thoughts on the regulations are available <a href="https://8kassociation.com/industry-info/8k-news/8k-industry-faces-challenge-with-new-eu-regulatory-ruling/" target="_blank">here</a>.</p><p><em>This article originally appeared on TVBEurope.</em></p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association Announces Demos for 2022 NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-announces-demos-for-2022-nab-show</link>
                                                                            <description>
                            <![CDATA[ West Hall booth will feature filmmakers’ perspective, cloud encoding and Olympic demos ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">MdVVvXvEs7xsan3N6UkKKb</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 05 Apr 2022 12:34:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K Association]]></media:description>                                                            <media:text><![CDATA[8K Association]]></media:text>
                                <media:title type="plain"><![CDATA[8K Association]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>LAS VEGAS—</strong>The 8K Association, a cross-industry group dedicated to promoting the growth of the 8K ecosystem, will be at NAB Show 2022 to demonstrate the evolving maturity of the 8K ecosystem. The organization will have a booth (W5237) in the Futures Park in the West Hall. In the booth will be three state-of-the-art demonstrations:</p><p><strong>Benefits of 8K capture from the filmmaker’s perspective, </strong>a video created by the producer of the film MANK will showcase specific scenes from the movie to highlight the value of capturing at higher resolution. An audio voice over will clearly delineate what to look for in shots rendered at 8K vs. rendered at 4K.</p><p><strong>8K encoding in the cloud—</strong>MainConcept will showcase the power of HEVC and hybrid encoding of 8K content in the cloud. Using a remote AWS instance running MainConcept Live Encoder, the demo will illustrate how live cloud encoding impacts system resources while maintaining consistent framerate and bitrate.</p><p><strong>Seeing is Believing—</strong>Intel facilitated the encoding, packaging and distribution of live 8K content from the Tokyo Olympics. This demo will show some of this footage and provide details on the workflow used to distribute the content over the open Internet – even streaming to consumers 8K TVs in Brazil.</p><p>The 8K Association will also describe their recent <a href="https://8kassociation.com/industry-info/8k-news/8ka-releases-new-report-the-state-of-live-8k-video-production/">report </a>detailing the state on 8K codecs, encoders and decoders for live production.</p><p>The Association is also undertaking several other projects later in 2022 to help advance the 8K ecosystem, including:</p><a target="_blank"><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:861px;"><p class="vanilla-image-block" style="padding-top:60.63%;"><img id="J68i5W5k4zh2PRADbFxUTW" name="8K projects.jpeg" alt="8k" src="https://cdn.mos.cms.futurecdn.net/J68i5W5k4zh2PRADbFxUTW.jpeg" mos="" align="middle" fullscreen="1" width="861" height="522" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/J68i5W5k4zh2PRADbFxUTW.jpeg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: 8K Association)</span></figcaption></figure></a><p>To register for the 2022 NAB Show, visit <a href="https://nabshow.com/2022/">nabshow.com/2022</a>.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association Channel Debuts on YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-channel-debuts-on-youtube</link>
                                                                            <description>
                            <![CDATA[ Will offer 8K videos, product reviews and educational seminars ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Ku52DWpGdsfPoAoScEfHeC</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/o2NYzRWB85RhZqyhe5yCan-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 26 Apr 2021 13:57:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/o2NYzRWB85RhZqyhe5yCan-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K Association YouTube channel]]></media:description>                                                            <media:text><![CDATA[8K Association YouTube channel]]></media:text>
                                <media:title type="plain"><![CDATA[8K Association YouTube channel]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/o2NYzRWB85RhZqyhe5yCan-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>BOSTON—</strong>The 8K Association is launching its own YouTube channel, where it will share 8K-related content meant to promote the growth of the 8K ecosystem.</p><p>The <a href="https://www.youtube.com/channel/UCgI1THXRmeD6sFBBen7fBNw" target="_blank"><u>8K Association YouTube channel</u></a> will feature comment that falls under three playlists: 8K entertainment, which will include 8K native videos for playback on 8K TVs; 8K Products and Reviews, showcasing consumer and professional 8K products; and Learn About 8K, where 8K Association will present educational seminars for professional interested in the 8K ecosystem.</p><p>Some of the educational content will include sessions from the SMPTE 2020 conference, a review of the State of the 8K Ecosystem, two panel discussions from NAB Express 2020 and more.</p><p>8K Association member companies also on YouTube can be accessed through the 8K Association channel as well.</p><p>In addition, 8K Association has created new <a href="https://www.facebook.com/8KAssociation/" target="_blank"><u>Facebook</u></a> and <a href="https://www.linkedin.com/company/8kassociation/?viewAsMember=true" target="_blank"><u>LinkedIn</u></a> accounts to go along with its existing Twitter account.</p><p>For more information, visit <a href="http://www.8kassociation.com/" target="_blank"><u>www.8Kassociation.com</u></a>.  </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Report: 8K TVs to Be in 72M Homes by 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-8k-tvs-to-be-in-72m-homes-by-2025</link>
                                                                            <description>
                            <![CDATA[ Strategy Analytics expects the hi-res TVs to dominate sales for TVs 70 inches and larger ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">CNReuqvJZEFNs6PmGCevdh</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/9yA7FfaJ9Gg9ZoteZJhbQ6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 19 Apr 2021 18:27:57 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Apr 2021 19:11:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9yA7FfaJ9Gg9ZoteZJhbQ6-1280-80.jpg">
                                                            <media:credit><![CDATA[Harmonic]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K OLED TV]]></media:description>                                                            <media:text><![CDATA[8K OLED TV]]></media:text>
                                <media:title type="plain"><![CDATA[8K OLED TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/9yA7FfaJ9Gg9ZoteZJhbQ6-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>BOSTON—</strong>8K TVs could go big over the next few years, according to a new report from Strategy Analytics, shared by <a href="https://8kassociation.com/8k-tv-sales-to-dominate-over-70-size-range/" target="_blank"><u>8K Association</u></a>. By 2025, 72 million homes around the world will own an 8K TV, with the hi-res TVs taking ownership of the market for TVs 70 inches and larger.</p><p>In 2020, about 350,000 8K TVs were sold, said Strategy Analytics. Sales were slowed by the cancellation of the Tokyo Olympics. Those numbers are expected to reach 1 million in 2021 with the Olympics expected to take place (though some <a href="https://www.tvtechnology.com/news/olympics-still-in-danger-of-cancellation">concerns still remain</a>). That figure is then projected to grow to 4 million in 2022.</p><p>For TVs 70 inches are larger, 8K TVs will likely makeup 40% of the market in 2023, before jumping to more than 90% in 2025, Strategy Analytics estimates. Projections have 8K TVs making up just under half of the market for 60-69-inch TVs and under 10% for TVs 50-59 inches in 2025.</p><p>“Overall, the penetration of 8K TVs will lag the rate that 4K penetrated the market as the screen sizes for 8K will be bigger and therefore a more limited market,” David Watkins, service director, Connected Home Devices, for Strategy Analytics told the 8K Association.</p><p>A  potential issue in the near-time for the sale of 8K TVs is the price increase that may occur as a result of shortages in TV panel supply, though Strategy Analytics still projects single digit growth.</p><p>Chinese brands like TCL and Hisense could continue to focus on value pricing, which Watkins says could help get 8K TVs to a $2,000 price point by the end of 2021.</p><p>“Ultimately, we see the panel makers as the key to driving down 8K TV prices,” said Watkins. “If one or two switch over entire lines to 8K, that could initiate a stampede among other suppliers.”</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association Updates Logo Program ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-updates-logo-program</link>
                                                                            <description>
                            <![CDATA[ The changes to the logo certification program affect audio and connectivity qualifications ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">aDfEZuxMvh6ySuoS6c4B7Z</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/SiC8tvXqimKxHfNMRBwGw5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 04 Jan 2021 20:25:49 +0000</pubDate>                                                                                                                                <updated>Tue, 05 Jan 2021 14:08:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/sNtEgpne6F9EezmB5uHeVM.png ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SiC8tvXqimKxHfNMRBwGw5-1280-80.jpg">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K Association certified logo]]></media:description>                                                            <media:text><![CDATA[8K Association certified logo]]></media:text>
                                <media:title type="plain"><![CDATA[8K Association certified logo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/SiC8tvXqimKxHfNMRBwGw5-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>LAS VEGAS—</strong>The 8K Association has announced publication of an updated performance specification for the 8K Association Certified logo program.</p><p>The mark is intended to alert shoppers looking for 8K TVs that a set bearing the logo meets the highest performance standards. The mark will be available for qualifying 8K televisions launched in the market this year, the association said.</p><p>To qualify for the logo, vendors must meet new program requirements enabling access to advanced multi-dimensional surround sound formats in addition to existing requirements for resolution, luminance, color and connectivity. The program now also recognizes more video decoding standards, it said.</p><p><em>PLUS: </em><a href="https://www.tvtechnology.com/news/deloitte-2021-will-be-8k-tvs-first-million-unit-year"><em>Deloitte: 2021 Will be 8K TV&apos;s First Million-Unit Year</em></a></p><p>“During this difficult time when a communal movie theater experience is not possible for many, the availability of big-screen TVs with super-sharp 8K resolution offers an alternative cinematic option at home,” said Dan Schinasi, director of Product Planning at Samsung Electronics America.</p><p>“With the 8K Association’s support to promote performance standards that include audio-video performance and interface standards, we expect that more homes will choose 8K TVs and <a href="https://www.tvtechnology.com/news/tvs-likely-to-lead-8k-content-push">more 8K content will be increasingly available</a> in those homes in the year ahead, offering a safe and exceptional home theater experience.”</p><p>The 8K Association also announced it will focus efforts this year on educating video content creators on the benefits of 8K.</p><p>More information is available on the association’s <a href="http://r20.rs6.net/tn.jsp?f=0011Hu59pKqRQX8idXFl1dVqY5IedOSRT-2ZTFYaqC27vik9ZISCeFVRNJWKox0Wsd5c6UxnS3OqQs3TI3OK8hxMu21HpFxxwW5WiU3x3yKoYf8zsuUwNFcjoS9MCbygyDuOwoQa7X6riue05pDKQIcEA==&c=QMKTWCCXT5WG_JaOydtp7h-zkx_9_kdYZ25AEn41QH2JQ7XSNfR_Ow==&ch=NURhFjgoWBUNMU6zRTE9L3ZDBOkESutvhq30EHdRIut7h3gNDR2tAg==" target="_blank"><u>website</u></a>.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ TVs Likely to Lead 8K Content Push ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tvs-likely-to-lead-8k-content-push</link>
                                                                            <description>
                            <![CDATA[ SMPTE 2020 panel recommends content creators shoot in 8K now ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">h9ymk3bH5DfGVK57M24EBh</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/qAcpVtVcSfR5UC2nbQ4VpJ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 11 Nov 2020 19:00:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qAcpVtVcSfR5UC2nbQ4VpJ-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[8K]]></media:description>                                                            <media:text><![CDATA[8K]]></media:text>
                                <media:title type="plain"><![CDATA[8K]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/qAcpVtVcSfR5UC2nbQ4VpJ-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>Even though 4K is still establishing itself with consumers, the 8K revolution is coming, with TV the likely avenue for most viewers to get their first taste of it. This was one of the key takeaways from the 8K Association panel “The Creative Perspective on 8K” during SMPTE2020.</p><p>The panel featured a group of filmmakers, including Erik Messerschmidt and Peter Mavromates, the cinematographer and post producer, respectively, for David Fincher’s upcoming Netflix movie “Mank.” The panel discussed how and why they are choosing to shoot in 8K, even though at the moment there are no simple methods to transmit 8K to large TV audiences. </p><p>However, as Bruce Markoe, senior vice president of post-production/operations and DMR at IMAX, pointed out, filming in 8K now will make things easier when 8K becomes more readily available later.</p><p>When 8K distribution and display technology is widely available, audiences are going to demand content that can take full advantage of the available resolution. If you shoot in 4K or even 2K now, that will be more difficult to upconvert to 8K later on. As Markoe puts it, “skimping on resolution doesn’t serve you well downstream.”</p><p>While the panel discussion was largely based around the film community’s use of 8K, Markoe recognizes that home viewing of this content is crucial to its longevity. TV is well prepared to meet that eventual demand, he claims.</p><p>With most TVs now capable of displaying HDR, today’s TVs are brighter, have better contrast and are bigger than ever before, Markoe says, providing the highest-quality presentation of content. While 8K TVs are not yet prevalent on the market, they are coming, he says—even if their initial <a href="https://www.tvtechnology.com/news/abi-8k-tv-panel-sales-put-on-hold-because-of-covid-19"><u>introduction to the market was slowed</u></a> because of the pandemic and the postponement of the 2020 Olympics. And when the price points begin to come down, consumers are likely to begin adding them in droves.</p><p>At that point, being able to say that something was shot and mastered in 8K will help draw interest in the content, even if it is still only displayed in 4K, the panel concluded.</p><p><em>To register for SMPTE2020, visit </em><a href="https://2020.smpte.org/" target="_blank"><em>2020.smpte.org/</em></a> </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association Debuts 8K Educational Website ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-debuts-8k-educational-website</link>
                                                                            <description>
                            <![CDATA[ Discover8K.com will provide tools and news about the 8K ecosystem ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">WWTiMzcjr8LN3njWGSKLpX</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/PucAk3L84xZDa8b4kULaYF-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 31 Aug 2020 14:04:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PucAk3L84xZDa8b4kULaYF-1280-80.jpg">
                                                            <media:credit><![CDATA[8K Association]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/PucAk3L84xZDa8b4kULaYF-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>BERLIN—</strong>The 8K Association has launched a new website with the specific purpose of educating consumers about the benefits of 8K displays and content, <a href="https://discover8k.com/"><u>Discover8K.com</u></a>.</p><p>Discover8K.com will offer tools and news aimed at helping consumers learn about the 8K ecosystem and the latest advances in displays, cameras and home entertainment. Things covered will include the list of TVs that meet 8KA’s performance standards, info on current and upcoming sources of 8K content, details like ideal screen sizes and seating distances for viewing 8K content, the technology behind 8K up-scaling and general 8K news.</p><p>“Consumers who understand the benefits of 8K ultra-sharp big-screen displays, finely-detailed 8K gaming and the power of immersive 8K video are going to speed the transition to 8K,” said Aaron Dew, 8KA Marketing Work Group chair. “That’s why the 8K Association launched the new Discover8K.com website to help educate consumers on all the benefits of enjoying big-screen 8K entertainment at home.”</p><p>In addition, 8KA is preparing a “State of 8K” webinar for press and industry professionals that will provide an update on the progress made in 8K deployments as well as the remaining milestones, both technical and business, needed to complete the rollout.</p><p>The “State of 8K” webinar is scheduled to take place on Sept. 15. Registration and additional information is available at <a href="https://8kassociation.com/" target="_blank">www.8KAssociation.com</a>.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Samsung, 8KA Create 8K Certification Program ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/samsung-8ka-create-8k-certification-program</link>
                                                                            <description>
                            <![CDATA[ 8KA will validate whether or not a TV provides true 8K quality. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">im4p9YPoATL5DbQ4NqZ6df</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/HqbV8zJQ2FrfowBajAVQsC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 02 Jan 2020 13:45:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HqbV8zJQ2FrfowBajAVQsC-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/HqbV8zJQ2FrfowBajAVQsC-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>SEOUL—</strong>Samsung Electronics and the 8K Association are setting the bar for 8K televisions, announcing the creation of a certification program that will verify 8K-enabled televisions and other devices. Samsung’s own QLED 8K TVs are among the first to be certified by 8KA.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HqbV8zJQ2FrfowBajAVQsC" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/HqbV8zJQ2FrfowBajAVQsC.jpg" mos="https://cdn.mos.cms.futurecdn.net/HqbV8zJQ2FrfowBajAVQsC.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>The 8KA certification program determines whether or not a TV is truly 8K by judging its clarity, contrast, color and HDR performance. Specifically, it will seek to determine that display resolution reaches 7,680x4,320, that peak brightness is more than 600 nits, test its image transmission of HDMI2.1 as well as HEVC.</p><p>Member companies that receive 8K certification will be able to promote it by featuring the 8KA certification logo.</p><p>While Samsung claims to be among the first to receive 8KA certification, in December <a href="https://www.tvtechnology.com/news/lg-tvs-surpass-industry-defined-8k-tv-standards">LG reported that it had met the requirements for 8K</a> set by CTA.</p><p>In addition the launch of the certification program, 8KA also has plans to increase educational programming efforts across different industries to promote member participation, innovation and content development within the 8K ecosystem. This will also include demos showcasing the development of 8K-enabled products, production workflow, delivery options and display devices.</p><p>“Our goal is to provide consumers with the ability to easily identify premium 8K displays from other devices when making purchasing decisions,” said Hyogun Lee, executive vice president of Samsung’s Visual Display Business. “Home entertainment and TVs are important investments for many of our consumers, and we hope that the 8KA Certification Logo will help guide them.”</p><p>More information is available on <a href="https://www.samsung.com/" data-original-url="http://www.samsung.com/">Samsung’s website</a>.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association Sets Performance Attributes for Consumer TVs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-sets-performance-attributes-for-consumer-tvs</link>
                                                                            <description>
                            <![CDATA[ Includes performance levels for HDR and color. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2b4UpNyi1aLezKhUsJM6yD</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/AwUW3eb849JUnAXVZ9kRAT-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 29 Aug 2019 14:28:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/AwUW3eb849JUnAXVZ9kRAT-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/AwUW3eb849JUnAXVZ9kRAT-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>BERLIN—</strong>As the industry continues to take steps toward 8K, the 8K Association has announced that it has developed new performance attributes for 8K consumer televisions.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="AwUW3eb849JUnAXVZ9kRAT" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/AwUW3eb849JUnAXVZ9kRAT.png" mos="https://cdn.mos.cms.futurecdn.net/AwUW3eb849JUnAXVZ9kRAT.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Features of the new specifications include info for 8K input parameters (bit depth, frame rate, chroma sub-sampling), display performance (resolution, peak brightness, black level, color gamut, white point) and the interface and media formats (HDR, codec). The requirements are as follows:</p><ul><li>Resolution: 7680x4320 pixels</li><li>Input Frame Rate: 24p, 30p and 60p frames per second</li><li>Display Luminance: More than 600 nits peak luminance</li><li>Codec: HEVC</li><li>Interface: HDMI 2.1</li></ul><p>The next step in the process will be the development of a compliance test by 8K Association members. Any member’s TV that meets or exceeds the above requirements will be promoted with the 8KA logo.</p><p>The 8KA has also added a number of new members to its organization, including Astro Design, ATEME, Chili, Innolux, Intel, Louis Pictures, Novatek, Samsung Display, Tencent, V-Silicon and Xperi.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association Now Accepting New Membership Applications ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-now-accepting-new-membership-applications</link>
                                                                            <description>
                            <![CDATA[ Any company or organization planning to design, produce, distribute, or display 8K resolution content can apply. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">eoGfE1N4g8fTgYEzMRBphT</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Wed, 03 Apr 2019 13:51:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p><strong>NORWALK, Conn.—</strong>First announced at CES 2019 and now presenting a comprehensive 8K Seminar at the National Association of Broadcasters (NAB SHOW)on April 10, 2019, the 8K Association has formed key work groups and invites the application of new members to the association.</p><p>Any companies and organizations planning to design, produce, distribute, or display 8K resolution content are invited to apply for membership in the 8K Association. Three classes of membership and association benefits are offered:</p><ul><li>Principal member</li><li>Associate member</li><li>Supporter member</li></ul><p>For details about membership benefits and fees, and to download the bylaws and membership agreement, register at <a href="https://8kassociation.com/join/">https://8kassociation.com/join/</a>. To join, each company will be required to sign the Membership agreement.</p><p>A summary of the privileges of each membership class are summarized below.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="itRtDG4Xm87odsJAFHbaXg" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/itRtDG4Xm87odsJAFHbaXg.jpg" mos="https://cdn.mos.cms.futurecdn.net/itRtDG4Xm87odsJAFHbaXg.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 8K Association Releases Two New Documents ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/8k-association-releases-two-new-documents</link>
                                                                            <description>
                            <![CDATA[ Documents cover CES announcement and FAQ ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">jDPGw59UbrWXt4SrZHne4b</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 05 Mar 2019 16:46:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ posted TVT Staff ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/U9bhX9V6siQ5ntZB9VsQ3N-1280-80.png" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>NORWALK, Conn.—<a href="https://www.twice.com/industry/ces-2019-tv-makers-form-8k-association">The newly formed 8K Association (8KA)</a> has just released two new public documents on its website. These documents are:</p><ul><li>The 8KA Announcement slides from CES 2019 Press Conference (<a href="https://r20.rs6.net/tn.jsp?f=0018WTI6QLVVqSFpk1wtBb_MToxbdB9KLkcRRdqG5PA6GuAACwEpVzQkbeJYLDSx4YYOeByH4g7CHRKVl3n8Ky1QNuKaAgi-xMrT1TmR3k81AsmeF-XGyVAj4hE1hrbaYB6KC4KdDE31vBq87Bbjgx9pNTP2W0o7_6RYLSnrdSjV7lkmfIALzVRcyxdGgV1UQZHQAtluvHyFqSuBZ4uFsUvVcmK" data-original-url="http://r20.rs6.net/tn.jsp?f=0018WTI6QLVVqSFpk1wtBb_MToxbdB9KLkcRRdqG5PA6GuAACwEpVzQkbeJYLDSx4YYOeByH4g7CHRKVl3n8Ky1QNuKaAgi-xMrT1TmR3k81AsmeF-XGyVAj4hE1hrbaYB6KC4KdDE31vBq87Bbjgx9pNTP2W0o7_6RYLSnrdSjV7lkmfIALzVRcyxdGgV1UQZHQAtluvHyFqSuBZ4uFsUvVcmK">Register</a>)</li><li>A Frequently Asked Questions (FAQ) document (<a href="https://r20.rs6.net/tn.jsp?f=0018WTI6QLVVqSFpk1wtBb_MToxbdB9KLkcRRdqG5PA6GuAACwEpVzQkbe-JYLDSx4YYGi6EJzfmVgB1L6T0iQPSdBeOK18TQHzBqIePPnrVhqGytzRkjRbfpBqfaIuKticJl1pZTQT7GqA-VqWOMZfX3mZWvBeCo9FSSWFzL0YxgJLjoE1MnNkbgpT13zQVKWPZ_TTqVYxQBwp6M8bK82HmeMbZ" data-original-url="http://r20.rs6.net/tn.jsp?f=0018WTI6QLVVqSFpk1wtBb_MToxbdB9KLkcRRdqG5PA6GuAACwEpVzQkbe-JYLDSx4YYGi6EJzfmVgB1L6T0iQPSdBeOK18TQHzBqIePPnrVhqGytzRkjRbfpBqfaIuKticJl1pZTQT7GqA-VqWOMZfX3mZWvBeCo9FSSWFzL0YxgJLjoE1MnNkbgpT13zQVKWPZ_TTqVYxQBwp6M8bK82HmeMbZ">Register</a>)</li></ul><p>These documents can be accessed by registering at the link above to receive an email with a link to access the PDF file.</p><p>Principal members of the 8K Association include leading panel supplier AU Optronics (AUO) along with consumer electronics giants Hisense, Panasonic, Samsung Electronics, and TCL Electron-ics. Panel supplier Samsung Display is also in the process of joining the 8KA.</p><p>Specific goals of the organization include:</p><ul><li>Promoting 8K TVs and 8K content to consumers and professionals</li><li>Helping educate consumers and professionals about the 8K ecosystem</li><li>Helping secure 8K native content for members</li><li>Encouraging service providers (especially OTT) to develop 8K offerings</li><li>Facilitating communication within 8K ecosystem to help with commercialization</li><li>Developing initial technical requirements for 8K input signals</li><li>Developing initial 8K TV categories and minimum specifications for image quality</li></ul><p>The 8K Association expects to soon publish more documents to allow additional companies to consider joining the organization.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
            </channel>
</rss>