LOS ANGELES—The United States National Women’s Team raised more than the World Cup trophy on Sunday’s final match, they also raised the bar on TV and streaming views for soccer matches.

The final match of the 2019 FIFA Women’s World Cup that saw the U.S. prevail 2-0 over the Netherlands delivered nearly 14 million viewers on the traditional Fox broadcast, and peaked at 19.595 million across all Fox and streaming services. In total viewership, the match out-performed the 2018 men’s World Cup final between France and Croatia by 22%.

It was also a record day for streaming numbers of a women’s soccer match. The average minute audience was 289,000 viewers, making it the most streamed FIFA Women’s World Cup final in history, up 402% from the U.S. victory over Japan in 2015.

However, streaming was the only advantage that this year’s final had over the 2015 final, which averaged 25.4 million viewers, still the largest audience for a soccer match in U.S. history, men or women. The 2015 match did take place in Canada, allowing for it to peak in primetime, while the 2019 match took place in France, airing on Fox between 11 a.m. and 1 p.m. ET. When compared to a previous Europe-based final in 2011 though, the 2019 match was 4% higher.

For the entire tournament, 2019 posted a 2% increase in ratings from 2015 and 11% up from 2011. U.S. matches against France in the quarterfinals and Chile in the group stage were the most watched matches in those rounds ever for the Women’s World Cup. Fox’s digital content for the entire tournament saw nearly one billion minutes consumed.

Fox’s soccer coverage continued on Sunday, as the U.S. Men’s National Team’s game against Mexico in the Concacaf Gold Cup final was the most watched non-World Cup soccer telecast on FS1 ever with more than 3 million viewers on traditional and streaming platforms.

CHESTERFIELD, Mo.—The U.S. Women’s National Soccer Team began their 2019 FIFA’s Women’s World Cup title defense with a record-setting 13-0 win over Thailand on Tuesday, and according to a recent study from Amdocs, many soccer fans watched the opening match via a social media streaming channel.

With the Women’s World Cup going on from now until July 7, Amdocs conducted a survey of 1,000 U.S. viewers on how they plan to watch the games following record-breaking viewing numbers for traditional and online/mobile viewing from the 2015 tournament. The report is titled “Stream On: Young Viewers at the Forefront of Women’s World Cup’s Digital Audience.”

While live cable/paid television remains the most popular method for watching the World Cup games (26%), streaming is the next pick at 13%. This is even more true among viewers in the 18-24 age range, with 22% saying they plan to watch via a streaming service. This correlates with the finding that younger viewers (18-24 and 25-34 ages ranges) are more open to new sport viewing experiences—78% of 18-24-year-olds and 63% of 25-34-year-olds have said they have live streamed a sporting event.

An example of a new sport viewing experience is watching via a social media channel. With 56% of respondents saying they would watch a game via a mobile device of tablet, 23% said that they would pick a social media channel as a primary streaming channel. Again, the number rises with the younger demographic, with 30% of 18-24-year-olds watching through social media. In addition, social media is a way to discuss and share moments of the game while they are going on, with 31% of total users choosing to do so.

The younger generation is also more interested in new developments with sports viewing. Things like 5G improving streaming experiences has the interest of nearly all respondents, but more than half for those 18-24. VR/AR (27%) and 360-degree live camera views (31%) are also elements that younger respondents said they would consider paying more for with their sports packages.

“Consumers’ sports viewing preferences have shifted dramatically over the past decade as new channels enter the fold and demand in immediate gratification and convenience spikes,” Amdocs’ report reads. “As media consumption habits shift, we’re seeing the effects ripple across the landscape, forcing service providers to rethink how they’re engaging and attracting their target audiences, as well as fostering loyalty amongst repeat customers, especially when it comes to younger consumers.”

PHILADELPHIA—The 2019 FIFA Women’s World Cup kicked off in Paris last week, and to celebrate one of soccer’s biggest tournaments, Comcast has announced that it is offering live 4K coverage of games through its Xfinity X1 platform.

Comcast customers with the X1 platform will have live 4K coverage of all 52 matches in both English and Spanish from the Fox and Telemundo broadcasts. This is just one component of Comcast’s planned coverage of the tournament.

The complete Xfinity X1 soccer experience will feature bilingual X1 interface and voice control; a tournament hub that aggregates all live, on-demand and streaming World Cup programming and highlights, scores, player profiles and more; dedicated virtual channels; the ability to use the X1 Sports App to have live scores, schedules, standings, brackets, stats and analytics as companions to the TV broadcast; push notifications for selected teams; and the ability to restart any match on FS1, FS2 and Universo—and on Fox and Telemundo in some markets—as well as replay it immediately after the match. Matches will also be available through the Xfinity Stream app and portal.

Comcast isn’t the only one bringing the World Cup to fans in 4K. TVT’s sister publication Multichannel News reported that Dish is offering 4K matches in English for its Hopper 3 customers, and fuboTV is the only vMVPD will feature Fox, FS1 and FS2 English broadcasts in UHD through its 4K beta.

The 2019 FIFA Women’s World Cup is now underway and will go through July 7.