Paramount has announced that on August 31, 50+ FAST channels from Pluto TV will launch on the Paramount-owned digital platform 10 Play in Australia. 

The channels will be available in a dedicated branded area on 10 Play. 

“These 50 Pluto TV channels represent our first step to engage with Australian audiences and we are happy to mark this milestone by partnering with 10 Play, demonstrating once more the strength of our Paramount ecosystem,” said Olivier Jollet, executive vice president and international general manager for Pluto TV. “As pioneers in the FAST industry, we are bringing a new and unique user experience through curated channels dedicated to this market. Our mix of local and international content which matches the needs of our local audiences is what makes Pluto TV so valuable for viewers, clients, and partners across the world’

“We’re excited to give our consumers a sneak peek of the ultimate lean-back experience provided by Pluto TV,” added Jarrod Villani, executive vice president, chief operating and commercial officer and regional lead, Paramount Australia & New Zealand (ANZ). “We cannot wait to offer to our Australian viewers dedicated and curated content for every generation and taste featuring cult classics and global smash hit TV series to entertain devotees and lure new fans.”

“This announcement builds on 10 Play’s success in 2023 – the biggest year ever for the platform with minutes viewed up 21% on 2022,” Villani continued. “It gives 10 Play a unique and strong point of difference in the Australian market that will build on nearly a decade of insights gathered from delivering alternate viewing experiences.”

OTTAWA—Australian broadcaster Network 10 is partnering with You.i TV to modernize the advertising and user experience on the network’s 10 Play broadcast video on demand (BVOD) app.

The partnership will see Network 10 standardize the 10 Play user experience across streaming platforms, including Telstra TV, connected TVs, streaming media devices, game consoles and mobile and tablet apps, You.i TV said.

The broadcaster and You.i TV, which specializes in tools to enable cross-platform app development, will also work together to enable new ad formats, such as passive, interactive and non-intrusive, on the 10 Play app that go beyond pre- and mid-roll ads.

“With a rebuilt 10 Play on the You.i Engine One platform, we will have the ability to control every pixel on screen, effectively monetizing the glass by creating new ad solutions that go beyond the standard pre- and mid-roll ads,” said Rod Prosser, Network 10 chief of sales.

“Think overlay bugs, non-disruptive ad formats while a program is paused and user interface integrations—this partnership will allow us to push the creative ad boundaries on 10 Play’s apps.”

Network 10 General Manager Liz Baldwin added that the partnership will transform “the audience experience for 10 Play on apps and connected devices.”

More information is available on the You.i TV website.