Triveni Digital has announced strategic initiatives aimed at enabling local broadcasters to generate new revenues by leveraging their core assets.
The initiatives are based upon a new ATSC 2.0-compatible open architecture and system components from Triveni Digital and other partners that allow local broadcasters to deliver content to next-generation viewing platforms.
By extending the options for viewers to access local content, broadcasters can realize new revenue streams through targeted ads as well as subscription and pay-per-view services.
Some components of the new architecture are already supported by Triveni Digital's deployed products. Additional components will be developed over time, in collaboration with third-party technology vendors and with input from local broadcasters, the company said.