Enabling it to maximize revenue streams from sports broadcasting contracts, including exclusive rights to English Premier League football in Hong Kong, PCCW is set to become one of the first companies in Hong Kong to implement MSA Focus’ ForeTV broadcast business management system.
A long-standing client of MSA Focus’ legacy broadcast management system Perspective, PCCW’s decision to upgrade to ForeTV was driven by the solution’s ability to deliver highly efficient live events scheduling. Equally critical was the support it offered PCCW’s secondary events sales and, in particular, advertising opportunities across the region.
ForeTV offers a consolidated solution for total revenue management, encompassing income from IPTV, advertising, sponsorship, pay per view (PPV), interactive TV (iTV) and video on demand (VOD). ForeTV has moved from proprietary software to the Visual Studio.NET platform for sales, scheduling, media asset management and income analysis.
For more information, visit www.msafocus.com.