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KMPH-TV launches wireless text messaging - TvTechnology

KMPH-TV launches wireless text messaging

Besides helping the station extend its brand in the community, the new wireless text messaging service gives viewers instant, anywhere access to important information, such as Amber Alerts
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KMPH-TV in the Fresno-Visalia, CA, has launched a free text message service for its viewers via TextCaster software.

The new feature, “KMPH FOX 26 First Alert News,” delivers news and program-oriented text messages to cell phones, including breaking news alerts and national security alerts, a daily AM weather forecast, traffic alerts, information on station contests and promotions, daily stock market closing information and Amber Alerts.

Pappas Telecasting has already initiated text-messaging service at KTNC-TV, the Azteca America affiliate in the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto DMAs. Pappas previously announced plans to offer text-messaging service at KPTM-TV/Omaha, NE; KDBC-TV/El Paso, TX; KSWT-TV/Yuma, AZ; and KHGI-TV/Lincoln-Hastings-Kearney, NE.

For more information, visit www.kmph.com.

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