CBS announced that it would hold an open casting call for a new online reality series that follows singles in the world of online dating.
Potential suitors will be able to post their profiles publicly on CBS.com, so America can get to know them better. Then, in each five-minute episode of “HOOK ME UP,” one of the contestants goes out on a date with his or her four suitors. Following that episode, viewers decide which suitors come back for another date, as the pool is whittled down from four to one.
The online reality series will appear on CBS' broadband channel, innertube. CBS' innertube, an advertising-supported broadband channel, offers a wide range of free entertainment programming to Internet users. “HOOK ME UP” will be sponsored by Dentyne chewing gum and Sony Ericsson.