The updated rules are designed to promote wider use and effectiveness of WEA, particularly for state and local authorities to convey critical messages to communities.
CTIA said wireless companies must create new device standards, solutions and best-practice scenarios within devices to handle device-based WEA geotargeting.
It’s been called one of the most difficult aspects of running a broadcast station, and it’s easy to see why.
Broadcasters have strong opinions about the potential rollout of a new Blue Alert codes by the Federal Communications Commission.
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