—Through The Weather
, Weather Underground,
, and third-party
publishing partners, The Weather Channel
provides with the world’s best weather
forecasts, content and data. We connect
through television, online, mobile and
tablets. Through WSI (Weather Services
International) and Weather Central, the
company delivers superior professional
weather services for the media, aviation,
marine and energy sectors.
In the summer of 2012, The Weather
Channel began researching a replacement
for its six-year-old asset management system.
Our goal was to implement a system
that solved both current and any future
issues we might encounter.
DESIRED MERGING OF
BROADCAST AND IT ARENAS
We started by examining the overall architecture
of our future solution. As we
had seen the merging of broadcast and
information technology worlds in many
areas, we knew the system we sought
would have to follow the sound architectural
principals of both. The new system
would also have to adopt a service-oriented
architecture, which would allow us to
turn what had been “point” solutions in
the past into reusable services.
With the architectural construct determined,
we searched for our core production
service and eventually selected
Dalet’s Digital Media Asset Management
In addition to providing basic media
asset management functionality, our core
service also needed to provide production
control room playback capabilities.
The Dalet system fulfilled both these
We produce 16 to 18 hours of live television
daily and need a system such as
Dalet which can integrate asset management
functionality with playout control.
Our production teams are tightly integrated
and hence, we chose the Dalet system
to further enhance our model. In addition,
we deliver hundreds of clips to weather.
com and third-party partner sites, leveraging
the economies of scale that the Dalet
platform can deliver.
Throughout the requirements-gathering,
development and implementation processes,
we interacted with our internal users,
including producers, editors, directors
and our long form and marketing teams.
With each meeting, we discovered new
ways in which the new platform would
be able to provide solutions that the teams
had been looking. And in many cases these
requirements were something that could
be configured in the Dalet system without
the need for custom development.
VERY FAST SYSTEM DEPLOYMENT
The whole process from establishing
our requirements to installation, configuration
and rollout took just six months
and we experienced far fewer issues than
many other large-scale enterprise projects
that I’ve been involved in during my career
of 20 years.
The Weather Channel now has a flexible
platform with Dalet and Sony at the
heart that will allow us on a quarterly
basis to build and modify capabilities
based on our users and the ever-changing
business of media and the weather.
By providing key capabilities such as
ingest, editing and storage, the underlying
Dalet MAM platform has unified our
workflow from production through post
and on to playout and archiving operations.
It also integrates with other essential
systems, including Sony Media
Backbone Conductor and Aspera Faspex,
thus linking the entire production and
Philip Grossman is the senior director
of content acquisition and management
at The Weather Channel. He may be contacted
For additional information, contact
Dalet Digital Media Systems at 212-269-
6700 or visit www.dalet.com.