TORONTO— The CBC English Services
produces 18 HD television channels and
74 unique radio channels and streams up
to 10,000 hours of radio and television
content per year to serve 13 individual
provinces or territories in five time zones.
We’re on air 24 hours per day, seven days a
week, with some form of live television or
To provide our audiences with content
that delivers true value, we required the
best-in-class technology that would enable
us to deliver tailored content, whatever
the platform, wherever it’s needed.
The key is to have a playout system that
has the flexibility to tailor content so that
it arrives on the right device, in the right
way, when, how and where our viewers
and listeners want it.
The technology that has enabled us to
achieve this is Miranda’s iTX IT-based playout
DIDN’T WANT ‘JUST GOOD ENOUGH’
When we begin investigating playout
technologies, we found all kinds of familiar
marketplace “solutions,” but providing
only the familiar “old school” capabilities.
We wanted a technological partner who
fully understood the changes we envisioned
and could work with us to implement
those changes and realize our vision.
We wanted flexibility, relatively low
per-unit costs and the ability to handle
different kinds of content, all within an integrated
environment. Considering those
factors, it soon became clear that there
was only one solution, and that was Miranda’s
As we have individual channels that
include a lot of clips mixed with live content,
there are a lot of moving pieces to
assemble. iTX’s ability to integrate both
clips and live content is unique in the
sense that everything goes through the
same box on a single platform. This means
that we don’t need any downstream boxes,
and thus minimize the number of potential
points of failure.
INSTALLATION WAS A BREEZE
Our project implementation team really
enjoyed working with Miranda and
the iTX product, as it’s so flexible and so
easy to work with. You install some servers,
some software, make sure that the
network and power are robust and it’s basically
As we build our capabilities over time,
we’ll be more effective, quicker to market
with more product, and also see a reduction
in costs Scalability is very important
to us—we’re always looking for opportunities
to repurpose our linear content and
repackage it for VOD or nonlinear services.
iTX is made for that kind of repurposing,
which we expect to continue to do
even more in the future.
Our working relationship with Miranda
has been really good, and that’s been
essential to what we needed to achieve.
New and better ways of performing certain
tasks are now typically incorporated
within hours, rather than in the days or
weeks formerly required. That’s unheard
of in my experience, but we’ve been able
to create that relationship with Miranda.
It’s a relationship that’s coupled, aligned,
efficient and, most of all, effective.
Scott Stewardson is responsible for the
CBC Radio, TV and Digital Media Presentation
Center located in Toronto. He has
been with the CBC for 27 years. He may
be contacted at firstname.lastname@example.org.
For additional information, contact
Miranda Technologies at 514-333-1772
or visit www.miranda.com.