NODIA, INDIA—With its launch of the Aaj
Tak 24 hour news channel in 2000, the TV
Today Network redefined electronic news
journalism in India. The channel—India’s
leading news network—has also earned
the distinction of being the country’s most
trusted TV brand.
This has roots that go back to 2000 when
we were a production house, delivering 30
minutes of daily news bulletins to the state
TV channel. We decided to expand by using
the latest file-based technologies and workflows.
Aveco was selected for their automation
system and also designed and did the
system integration of the TV infrastructure.
We successfully went on-the-air in late 2001
and have since won the prestigious Indian
Television Academy award for Best News
Channel for a record 12 years in a row.
Aveco’s Astra system controls
all our file-based ingest
operations, manages our central
storage system, integrates
NLEs, and controls studio
playout in studios and master
control. Astra is our media asset
management system providing
management and automating
Since that first integration
project, Aveco has worked
closely with us in providing
the features and capabilities
needed to launch new channels
and to do ad insertions.
Recently, we decided to
build a new facility to consolidate all of
the India Today Group companies. The
project involved construction of a new
building with all new infrastructure and
equipment. Based on our previous experience
with Aveco, we chose their automation
and media asset management to
technology. This has provided high operational
efficiencies and allows us to operate
the 24 hour news operations with a
relatively small staff.
We’ve been on-the-air from our new
building in September; however, as with
any large project, there are still things to do
and goals to accomplish, including migration
of 10 years of videotape to data tape
A LEARNING EXPERIENCE
The conversion of TVTN from a tapebased
operation to a file-based facility
with automated workflows has taught us
many things, including involvement of all
affected departments and establishing
realistic goals. Another important consideration
is defining a metadata system and
workflow that work for all, but still allows
manual intervention if needed. A very important
item is selection of a system that
allows you to take an incremental approach
to media asset management, with
capability added as necessary.
We have found that Aveco is always ready
to deliver the features needed in such an incremental
approach and we look forward to
more years of fruitful cooperation.
Rahul Kulshreshtha is senior vice president
of technical and operations of TV Today.
He may be contacted at firstname.lastname@example.org.
For additional information, contact
Aveco at 303-588-5528 or visit www.aveco.com.