—In Demand is a leading distributor
of transactional movies, sports and
events to video providers in North America.
Every year we deliver a large volume of
programming from more than 200 content suppliers to major cable operators and telcos.
Our in-house post-production team is
also responsible for creating promotional
content, including commercials, customized
“barkers” and promos, along with
original content and celebrity interviews.
Altogether this amounts to more than
10,000 content items that are used to help
multisystem operators promote their pay-per-view and video-on-demand offerings.
With so much video content flowing
through our facility, having an efficient workflow
to manage it all is a necessity, and we
rely on equipment from AJA to make this
happen. From video conversions to scaling,
syncing, recording and more, AJA tools have simplified our workflow. We use AJA FS1 and
FS2 universal converter/frame synchronizers,
along with an assortment of mini-converters,
T-TAPs, Ki Pros, Ki Pro Racks, KONA
3G video cards and IoXTs on a daily basis.
On each and every project, our in-house
post production team strives to deliver the most professional, highest-quality content
to our clients. This is where AJA’s FS2 comes into play. This unit allows us to seamlessly
process live video and upconvert, downconvert
or scale as needed.
PACKS A LOT OF POWER
IN A SMALL PACKAGE
The FS2 frame synchronizer and format
converter has two completely independent
channels that support virtually any
type of input or output. It can be configured
as two separate frame synchronizers/
converters, or the channels can be combined
in a variety of ways. And all of this
power is contained within a single, compact
1RU form factor. Each of the FS2 video
channels support analog component
or composite video, 3G/HD/SD-SDI, Dual-
Link and HDMI I/O, as well as optical fiber
I/O signal options. Both channels are fully
equipped with still store, keyer, and video
proc amp/color corrector functionalities.
NO NEED FOR MULTIPLE ‘BOXES’
As the FS2 supports virtually all broadcast
video formats in a single converter box,
the unit makes it easy for us to match up disparate
video and audio systems, and we’ve
found that it’s ideally suited for broadcast facilities, production trucks and other multiformat
Whether we’re creating promos destined
for “barker” channels to advertise
VOD and PPV programming or for on-demand
movies, we’re supplied with footage
that arrives in a variety of standard- and
high-definition formats. We edit the content
together, and then downconvert it to
4:3 aspect ratio SD footage with the FS2.
Then it’s squeezed into a cable guide preview
Once these operations are complete, we
then scale the content with the FS2, which
does the job perfectly without any interlace
artifacts or other abnormalities.
In addition to using our AJA equipment
for creating promotional content, it also sees
a lot of use in our movie processing pipeline
for capturing, converting and real-time monitoring
and quality control of this content.
Keith Koby is senior director of technology
and operations/post production at In
Demand. He may be contacted at firstname.lastname@example.org.
For additional information, contact AJA
at 530-274-2048 or visit www.aja.com.