With many cable, satellite and TV service providers now
offering consumers the opportunity to watch movies, TV shows, sports, and more
on their mobile devices, industry pundits are quick to prophesize “the end of broadcast TV as we know it”. However, new research from global broadcast solutions provider BroadStream Solutions, reveals that despite the
growth in TV viewing via PC, tablet and smartphones, 80% of American say they
prefer to watch television, on a television.
The survey, which
as conducted for BroadStream by market research firm YouGov, also showed that when
it comes to real quality
entertainment and engagement for what consumers refer to as their “favorite
shows”, nothing beats live TV delivered via set top box or antenna. When asked
what devices they used to watch live TV in the past year, 82 % of American viewers said
they still regularly use their television set, compared to only 14% who use a
laptop, 10% a desktop, 8% a mobile phone and 7% a tablet.
The survey also revealed that the majority of viewers (64%) still like
to watch their favorite shows in groups i.e. families and friends sitting down
together to watch, as has been done for years. In terms of the younger
generation, live or linear TV is considered just another stream in their
digital lives with about 1 in every 4 young adults (18 to 34), saying they also
use their tablet or mobile device while watching television.
"The good news for broadcasters is that live TV still offers a
clear advantage to viewers in terms of quality, screen size (thanks to low TV
prices), and pure quality content," says Ben Wolk, President- Sales and
Marketing at BroadStream Solutions. The high demand for content is still
growing and more channels are needed to target the precise viewing needs of
individual consumers, whether it is hyper local channels in their community or town,
or a dedicated channel on a specific topic of interest."
"The real problem for broadcasters is how to put in place a
technology infrastructure that allows them to support this increasing need for
content and offer more without breaking the bank and taking up a huge amount of
space in the process. We believe that modern, software-based playout systems
such as IPS (integrated playout systems) can do much more than traditional
hardware-based infrastructures: they take much less space, and are more cost
efficient than ever before," adds Wolk.
For more information on BroadStream solutions, please visit: http://www.broadstream.com/