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Orad a Winner in Colombian Elections With Its Advanced On-Air Graphic and Studio Solutions


July 24, 2014 -- Colombian broadcasters, CM&, Señal Colombia and Canal Uno, used Orad’s on-air graphic and studio solutions to cover both rounds of the recent presidential elections in Colombia. Orad on-air graphics displayed real-time election data in a visually stunning presentation of lower tickers, right side graphics, and 3D augmented reality elements coming up from the floor and on interactive video walls.

“We are extremely satisfied with the up-to-the-second data, quality and sophistication of Orad on-air graphics presentation. The entire creative process with emphasis on the fine details ensured that both rounds of the election broadcasts, which were followed closely by the Colombian people, provided visually rich and up-to-date information,” comments Claudia Cardenas, production manager at CM&.

Every three to five minutes, the on-air graphics were updated with the latest data from the government’s official database. Unlike other broadcasters who took longer to display the updated data, CM&, Señal Colombia and Canal Uno were able to present the accurate data within seconds of the updates. The lower thirds and 3D virtual country maps displayed a realistic representation of the voting status at all times. “In the second round of the elections, we displayed the precise standing of the two candidates along with the amount of white protest votes. The presenter was able to call up from her iPad maps of each region with its capital and voting status,” comments Bibiana Rosero, deputy TV manager at Señal Colombia.

“In addition to rich graphics and interactive displays, we also engaged the viewing audience at home by providing ongoing feed to our Twitter and Facebook pages. The addition of social media to the election broadcast enabled viewers at home to live through the electoral experience,” says Canal Uno’s General Manager Jorge Acosta.

About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT).
More information is available at http://www.orad.tv/.

For further information contact:
Orad Hi-Tec Systems Ltd
Ofir Benovici
Vice President Marketing
ofirb@orad.tv

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