July 24, 2014 -- Colombian broadcasters, CM&, Señal Colombia and Canal Uno, used Orad’s
on-air graphic and studio solutions to cover both rounds of the recent
presidential elections in Colombia. Orad on-air graphics displayed
real-time election data in a visually stunning presentation of lower
tickers, right side graphics, and 3D augmented reality elements coming
up from the floor and on interactive video walls.
“We are extremely satisfied with the up-to-the-second data, quality
and sophistication of Orad on-air graphics presentation. The entire
creative process with emphasis on the fine details ensured that both
rounds of the election broadcasts, which were followed closely by the
Colombian people, provided visually rich and up-to-date information,” comments Claudia Cardenas, production manager at CM&.
Every three to five minutes, the on-air graphics were updated with the
latest data from the government’s official database. Unlike other
broadcasters who took longer to display the updated data, CM&, Señal
Colombia and Canal Uno were able to present the accurate data within
seconds of the updates. The lower thirds and 3D virtual country maps
displayed a realistic representation of the voting status at all times. “In
the second round of the elections, we displayed the precise standing of
the two candidates along with the amount of white protest votes. The
presenter was able to call up from her iPad maps of each region with its
capital and voting status,” comments Bibiana Rosero, deputy TV manager at Señal Colombia.
“In addition to rich graphics and interactive displays, we also
engaged the viewing audience at home by providing ongoing feed to our
Twitter and Facebook pages. The addition of social media to the election
broadcast enabled viewers at home to live through the electoral
experience,” says Canal Uno’s General Manager Jorge Acosta.
About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D
broadcast graphic, video server, and media asset management solutions
including news, channel branding, sports production and enhancement,
elections and special events, virtual studios, and virtual
advertisement. Orad's compelling solutions streamline production
workflow, enhance viewer experience, and improve production value.
Founded in 1993, Orad is a public company listed on the Frankfurt Stock
More information is available at http://www.orad.tv/.
For further information contact:
Orad Hi-Tec Systems Ltd
Vice President Marketing