July 22, 2014 -- France NRJ HITS implemented Orad’s
leading broadcast graphics solutions to manage the channel branding and
image conversion for its Ultra High Definition (Ultra HD) Broadcast
program. Four times richer in details than high definition, NRJ HITS
broadcasted for the first time on July 1, 2014 in Ultra HD on the Paris
DTT network. The test broadcast, which represented the full workflow
from MCR to playout, demonstrated that Ultra HD is the future of
Orad, along with several other manufactures, Pole Experts and TDF
worked with NRJ HITS to test the ultra HD broadcast workflow --
upscaling, video coding, HEVC, etc. -- to ensure the interoperability
among the various solutions while increasing the efficiency of the
entire broadcast process.
The Orad 3DPlay channel branding solution provided sophisticated
channel branding capabilities for the Ultra HD broadcast. 3DPlay also
controlled the Orad HDVG4 rendering platform, converting live images
from NRJ HITS’ main program into Ultra HD. "3DPlay provides the
powerful and compelling Ultra HD quality channel branding required to
catapult NRJ to a whole new level of broadcasting quality. For over six
years, we have been working with NRJ and we are proud to collaborate
with Pole Experts Group in carrying out this experiment," said Guillaume Godet, vice president, Orad.
Godet continues, “While Ultra HD specifications are being approved
by the DVB group and the first Ultra HD TVs are entering the market at
affordable prices, it is essential that manufacturers like Orad work now
on adapting solutions to meet the needs of this new image quality.”
About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D
broadcast graphic, video server, and media asset management solutions
including news, channel branding, sports production and enhancement,
elections and special events, virtual studios, and virtual
advertisement. Orad's compelling solutions streamline production
workflow, enhance viewer experience, and improve production value.
Founded in 1993, Orad is a public company listed on the Frankfurt Stock
Exchange (OHT). More information is available at http://www.orad.tv/.
For further information contact:
Orad Hi-Tec Systems Ltd.
Ofir Benovici, VP Marketing