Leading the celebrations in the prestigious IBC2008 awards ceremony were the winners of IBC's four Awards for Innovation. The awards honoured the partnerships between the suppliers and users which put that technology into real, creative, commercial service. The finalists ranged from a multi-platform IP delivery network to a teen concert movie – contenders as broad as the reach of IBC. Innovation Award Judges Prize
– Walt Disney Pictures' Hannah Montana & Miley Cyrus: Best of Both Worlds Concert film in 3D. Howard Lukk, vice president of production technology at The Walt Disney Studios said, "Special thanks really does go to IBC because it was here last year that I actually met with all those people, and after looking Quantel in the eye and saying 'will you support me in one month to do this project', they stepped up to the plate and really supported us. So thank you IBC – thank you." Innovation Award for Content Creation
- Stereo 3D post production for Walt Disney Pictures' "Hannah Montana & Miley Cyrus: Best of Both Worlds Concert" film Innovation Award for Content Management
– NBC Universal: MICAH Production Workflow Innovation Award for Content Delivery
– Instant VOD Delivery of Live Earth Concerts Best Conference Paper
– Aspect Processing: The Shape of Things to Come by Mike Knee of Snell & Wilcox Best Large Free Design Stand
– Astra (1.B51) Best Smaller Free Design Stand
– Ruwido (1.D68) Most Imaginative Use of Shell Scheme Space
– Innobits (12E.D37) Special Award
- The First international transmission of Super Hi-Vision Content. Presented on behalf of the partnership to Dr Keiichi Kubota, director general of the Science & Technical Research Laboratories of NHK, Kubota said, "I know that my colleagues at the BBC, RAI and EBU will join me in thanking our industry partners – Cable & Wireless, Eutelsat, Siemens and SIS Outside Broadcasts – who are investing heavily in broadband and satellite capacity over an extended period to make this work."
The IBC2008 International Honour for Excellence
was awarded to Oscar-nominee and multiple award-winner, Jeffrey Katzenberg, CEO of DreamWorks Animation SKG for the first-ever transatlantic telecast in high-definition 3D, which was broadcast live from Los Angeles and transmitted to an audience in the IBC Big Screen Auditorium, RAI, Amsterdam.
Mr. Katzenberg said, "I am thrilled to be among the distinguished list of recipients to have received an International Honor for Excellence. At DreamWorks Animation, we aim to create and deliver quality and innovative entertainment for family audiences across the globe and I am very grateful to the IBC for acknowledging our efforts in this area. As we enter the year of 3D, I have never experienced a more dynamic and exciting time within the film industry than right now. Thank you for this honor."