NEWS TECHNOLOGY

Those big fat ad dollars from your local politician are gone. The economy is failing and the forecast for your ad dollars—online and on-air is bleak. Sounds like a recipe for disaster? Maybe not.

Newspaper Cutbacks: An Opportunity?
More and more newspaper readers are turning to TV and the Internet for their primary source of news. Yes, TV.

The FCC’s Push For Localism
The FCC originally granted licenses to broadcasters to serve the public interest. The question is, whose definition are they going to listen to?

Training the Next Generation of Journalists
“Then let’s put them in a ‘newsroom of the future,’” he said, “where they’ll take their fundamental values and skills and produce content for every conceivable platform possible.”

Internet TV: Coming to A Screen Near You...
Although my column is about newsroom technology, I have written the last few articles about other forms of distribution to reinforce a point I made a few articles ago.

The Customer Is Always Right
During the past year, we have seen many changes in the way that viewers use and consume news.

The News Professional Case for Going to CES
I know that budgets are tight and we all have enough to do in our busy schedules and convincing management to go to yet another tradeshow may be impossible, but the Consumer Electronics Show is probably the one show besides NAB that every news professional needs to attend.

Technology Can Be Used To Free Up Resources
All of us do things in newsrooms that tie up valuable resources which could otherwise be used for newsgathering. This can be changed by looking at what we do in our newsrooms with the attitude: "is this the best way to do it or am I doing it because 'that's the way it's always been done.'"