Multiscreen Views
Broadcast’s Future Depends On Consumer Electronics
As the 2015 International CES was winding down, there was enough news out of the show indicated that—when it comes to gaining a foothold with millennials who disdain the concept of “television”—broadcast television has its work cut out for it.
The More Things Change
McAdams On: 2015
Archiving: Maintaining Relevance for the Future
Education Episodes Are Made For Multiplatform Release
2014: A Year Not Unlike Others
In 2014…
McAdams On: FCC Schism and its Impact on the Auction
Is ATSC 3.0 for Real?
McAdams On: Our Clunky Tech
Auction-Displaced LPTV Costs Could Reach $1 Billion
McAdams On: Caveat Auctor
HBO, CBS Raise OTT Profile
McAdams On: SMPTE
Repercussions of Wheeler's 'Online Video' Blog
What Tom Said: About Appointment TV
 
Jan 22, 2015 / 11:00 AM
The More Things Change
TV’s technology evolution remains work in progress
Jan 05, 2015 / 04:00 PM
Education Episodes Are Made For Multiplatform Release
Here’s an unlikely combination for the convergence era: a 21-episode video series called “We The Economy” about economic education... presented in multiple styles and released simultaneously on broadcast, cable, online and mobile platforms, with a theatrical premiere thrown in.
Nov 10, 2014 / 03:11 PM
HBO, CBS Raise OTT Profile
The announcement last month from HBO that it plans to launch an à la carte streaming video service “sometime” in 2015—followed a day later by CBS’s launch of its “CBS All Access” OTT service—illustrate the speed with which media companies are addressing the integration of online video delivery with traditional linear programming.
Oct 31, 2014 / 09:27 AM
Repercussions of Wheeler's 'Online Video' Blog
FCC Chairman Tom Wheeler is seeking to put broadband/online video onto a level playing field with cable and satellite carriers, including their relationships and requirements to retransmit broadcast channels.
Sep 24, 2014 / 01:00 PM
C-SPAN Pay Wall Spotlights Multiplatform Challenge
C-SPAN’s decision to put its three networks’ core daily telecasts behind an “authentication” pay wall called attention to an increasingly complex challenge: how to familiarize viewers with their multiple options to watch the same programming.
Aug 19, 2014 / 12:00 PM
Ready for YouTube’s Networks
How often does an 18,000-attendee trade convention deal with “chaperone and parent” issues or offer free badges for “ages 8 and younger?”
Aug 05, 2014 / 02:36 AM
Rounds’ Social TV Relies on Online Streams
Rounds Live, a new social media service, is the latest venture that seeks to enable viewers to gab along with TV shows or... “turn any website into a live video chat party."
Apr 30, 2014 / 02:00 PM
Deluxe Melds Metatags and Multiplatform
During post-production, Deluxe Entertainment puts a metatag on every scene when a character drinks a beverage, drives a car or puts on a pair of shoes.
Apr 14, 2014 / 05:00 AM
Social TV: Hot or Not? Still a Work in Progress
It’s not so much that “Videocracy’s” producers can make a TV series “ripped from social media” (as they say) but rather that an entire network can be built as “the first TV home for the social media generation.”
Feb 26, 2014 / 08:03PM
The Making of ‘Network’
“Mad As Hell: The Making of ‘Network’ and the Fateful Vision of the Angriest Man in Movies,” a book that explores the production of an outlandish film about the TV industry, was just published. The film remains a classic examination of how broadcasting works.
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