Multiscreen Views
 
Apr 30, 2014 / 02:00 PM
Deluxe Melds Metatags and Multiplatform
During post-production, Deluxe Entertainment puts a metatag on every scene when a character drinks a beverage, drives a car or puts on a pair of shoes.
Apr 14, 2014 / 05:00 AM
Social TV: Hot or Not? Still a Work in Progress
It’s not so much that “Videocracy’s” producers can make a TV series “ripped from social media” (as they say) but rather that an entire network can be built as “the first TV home for the social media generation.”
Feb 26, 2014 / 08:03PM
The Making of ‘Network’
“Mad As Hell: The Making of ‘Network’ and the Fateful Vision of the Angriest Man in Movies,” a book that explores the production of an outlandish film about the TV industry, was just published. The film remains a classic examination of how broadcasting works.
Feb 06, 2014 / 02:50 PM
News for Today’s Mobile Social Media Viewers
Talk about short-attention-span TV! The BBC has been testing 15-second video “newscasts” beamed to tablets and smartphones.
Feb 03, 2014 / 02:00 PM
‘Casting Wars’ Augur Next Airwaves/Attention Battle
Tom Morgan, founder and CEO of Net- 2TV, the developer and operator of Portico streaming video services, sees an opportunity for his company’s TV-like content package via a new array of wireless broadband channels being packaged for Verizon Wireless, AT&T Wireless and possibly other mobile and wireline carriers.
Jan 08, 2014 / 02:00 PM
More Ad Spending Heads To Second Screens
While dozens of recent studies and forecasts tout the growing significance of second-screen viewing, a new white paper from Nielsen and the Association of National Advertisers gets quickly to the lifeblood of the television business: advertising revenue.
Nov 22, 2013 / 12:00 PM
Squash Anyone? Pick Your Platform
If you missed the U.S. Open Squash Championship tournament in Philadelphia last month on “Squash TV,” the Professional Squash Association’s global real-time, paid, video-streaming service, you could see it on ESPN3.com provided you’re an authenticated ESPN subscriber.
Oct 31, 2013 / 02:00 PM
Digital Glut or Gush: What’s Important?
In this season of annual budget planning plus fourth quarter product releases, it’s easy to get lost in the endless flow of predictive pronouncements and ebullient announcements.
Aug 16, 2013 / 08:00 PM
AMI Pushes Local Interactive Ads
“The Holy Grail of advertising is still the living room on the high-definition TV set,” said Nick Meyers, vice president of sales and business development at Denver-based Accelerated Media.
Jul 30, 2013 / 04:00 AM
Tablets Tap Into TV Territory
Anyone seeking a clear vision and valid roadmap for the role of tablets and other companion TV devices in the multiscreen landscape should stock up on headache pain relievers and “alternative” routing software.
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