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02.22.2006
Originally featured on BroadcastEngineering.com
U.S. HD households to rise to 78 million by 2008, says report

Nearly 20 million HD sets will be sold to consumers in the United States this year and a cumulative 104 million will be sold by 2008, resulting in 78 million HD households, according to a new study from Kagan Research.

“The State of High Definition Television 2006” an in-depth look at programming strategies, regulatory issues regarding the transition to digital and 10-year forecasts for HD DVDs, digital sets, HD sets and HD subscribers for both cable and satellite operators.

According to Kagan Associate analyst Patrick Johnson, rapid declines in the price of HDTVs and increasing availability of HD programming will drive the number of HD households to 97 million in 2020, or more than 82 percent of all TV households in the United States. By 2010, the average price of an HD set will be $1139, or 38 percent lower than today’s average price, he said.

For more information, visit www.kagan.com/HDTV-2.

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