10.05.2004 08:00 AM
Originally featured on BroadcastEngineering.com
Survey finds little interest in watching TV on cell phones in the United States
A new study, “Conflicting Signals: A Cell Phone Television Interest Study,” says that 53 percent of respondents were “not very interested” or “not interested at all” in watching television programming on their cell phones. To view an enlarged version of this image, click here.
A recent survey of cell phone users in the United States indicates there is little current interest in watching television on their mobile phones.
According to the survey, conducted in July and August by market research and analysis firm Lyra Research’s DTV View group, 53 percent of respondents were “not very interested” or “not interested at all” in watching television programming on their cell phones.
Among the reasons given for opposing TV viewing on cell phones were concerns that having the ability to watch TV anywhere would contribute to increasingly inconsiderate behavior by cell phone users and the merit of programming delivered to cell phones.
The DTV View group, which polled 1300 cell phone users, found that the most likely cell phone users to watch television on mobile phones would be younger adults.
The findings are part of a new study: “Conflicting Signals: A Cell Phone Television Interest Study.” The report analyzes the demographics of those interested in watching TV on cell phones, the types of programming likely to garner interest, and the marketing of cell phone TVs in the United States.
For more information, visit www.dtvview.com.
For more information on the latest news in cell phone TVs, read the Beyond The Headlines e-newsletter article, "MobiTV delivers live television to mobile phones."
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