02.16.2010 02:18 PM
NFL plans mobile version of RedZone Channel

Marking a shift in its media strategy to protect the value of its money-making TV deals, the National Football League is going to release mobile feeds from its RedZone Channel to cell phone users next season, a move that has its broadcast partners questioning whether they will still get the same bang for their buck on their multibillion-dollar TV deals.

The RedZone cable channel is known for its all-day Sunday coverage of games that cuts away to breaking action whenever a team is within 20 yards of a touchdown, serving as the viewer’s omniscient remote control, switching between scoring plays, key ball turnovers and other “wow” plays.

Aside from being a potential couch-emptier of the first order, RedZone’s growth could eat away at a hitherto dependable and expensive audience for FOX and CBS NFL programming, which between them pay the NFL more than a billion dollars to air live league games on Sunday.

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Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

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