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02.04.2005
Originally featured on BroadcastEngineering.com
Ideal World turns to NTL Broadcast for streaming solution

NTL Broadcast has announced a new IP streaming service designed to maximize audiences and revenues for digital TV channels from broadband Internet users.

The shopping channel, Ideal World, is the first to take advantage of the new NTL service. The package is also designed to suit new entrants with limited financial and technical resources, allowing low start-up costs and flexible options. A customer with a broadband Internet connection can view the broadcast feed from the channel owner’s Web site using either Windows Media or RealPlayer.

With more than 5 million broadband homes in the UK, broadcasters and channel providers are increasingly regarding the Internet as a viable distribution platform.

For more information, visit www.ntlbroadcast.com.

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