FastChannel enhances commercial spot intelligence
May 20, 2005
FastChannel Network has introduced its Broadcast Verification service, offering expanded discrepancy reporting intelligence. The service reports on:
The FastChannel solution actually expands the reach of the advertiser, allowing eyewitness-like awareness of the spot airing.
Schedule issues, including missed airing, wrong spot, partial airing or rotation error; Quality issues, such as analog or digital artifacts, distortion, hue, saturation or luminance deviation, dropped frames, stalled picture or video drop-out; Execution issues, like truncated beginning or end, dropped piggyback.
FastChannel also delivers the aired spot to an advertiser's desktop through its Air View window, a side-by-side view to allow comparing and contrasting of the aired version with the distributed source version.
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