03.04.2005 08:00 AM
Originally featured on BroadcastEngineering.com
Cox Communications to use Cauldron Solutions’ DragonFly
Cable provider Cox Communications has selected Cauldron Solutions’ DragonFly Workflow Management Engine for the national rollout of Cox’s FreeZone on-demand advertising offering. DragonFly provides a complete scheduling, workflow and metadata management system to help organizations more efficiently schedule and manage digital assets.
FreeZone is Cox Communication’s on-demand service, which was the industry’s first application of on-demand video technology to long-form advertising and ad-supported commercial content. DragonFly is integrated with TANDBERG Television’s N2 Xport and MediaPath systems to give Cox a unified view of the entire life cycle of a digital advertising asset, including workflow for metadata management, scheduling, encoding and distribution for FreeZone. As a result, Cox will use its own branded environment in the user interface to show long-format advertiser messages to on-demand viewers across Cox’s VOD markets.
For more information, visit www.cauldronsolutions.com.
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