04.06.2006 03:01 PM
Cell phone, mobile TV may not live up to growth forecasts, says Datamonitor

A new report from Datamonitor questions the forecasts for the astronomical growth of broadcast television to mobile handsets.

The report, “Broadcast TV to mobile — a solution looking for a problem?,” provides an overview of the trials across the world and the prospects for broadcast to mobile TV revenue through 2008.

The report points out that with spectrum rights largely unresolved in many markets worldwide, planned commercial launches could be delayed.

According to Datamonitor analyst Adrian Drozd, several factors, including spectrum allocation, costly handsets, an unwillingness on the part of consumers to pay a monthly fee for the service, and operators seeking to advance 3G video service, not broadcast TV to mobile handsets are all potential impediments to growth.

The report says three different technologies are fighting it out to be the standard for mobile TV broadcast technology — DVB-H, DMB and MediaFLO — with a fourth, ISDB-T, unlikely to gain any traction outside of Japan.

While DMB is the only technology currently being used in commercial services (in South Korea), DVB-H and MediaFLO services are expected to become available later this year. According to Datamonitor, each has its advantages and disadvantages, but in terms of global market share, DVB-H will be the long-term leader.

For more information visit www.datamonitor.com.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

K-Communciations & Associates /   Wednesday 08:20 PM
First UK InfoComm CTS-Prep 3-Day Course

 
Featured Articles
Discover TV Technology