BBC to Get Schooled on Interactive TV
Network partners with universities on advanced TV functionality and user behavior
July 18, 2013
LONDON — The BBC is going to school for TV interactivity. The
network’s R&D group is collaborating with several U.K.-based universities
on a new BBC User Experience Research Partnership. The institutions, described
as “leading universities in the fields of User Experience and Human Computer
Interaction research,” include The University of Bath, The University of
Dundee, University College London, Newcastle University, The University of
Nottingham and Swansea University. All have committed to support the initiative
for at least four years.
will explore the potential of new forms of content and interaction in a multiplatform
world, alongside new ways of producing media that will help make content more
accessible to all audiences, the BBC said. The research outcomes will be shared
with the industry.
scope of the partnership covers several aspects of TV interactivity, including the
development of multiplatform public service functions, interfaces beyond voice
and gesture, accessibility by the disabled, young children and seniors; and new
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