Deborah D. McAdams /
ATSC Invites Watermarking Proposals for New Broadcast TV System
Automatic Content Recognition technology sought for ATSC 3.0
Advanced Television Systems Committee announced a Call for
Proposals regarding audio and/or video watermarking technologies for
Automatic Content Recognition to help enable interactive applications
and other features of the ATSC 3.0 broadcast TV standard.
With ATSC 3.0, interactive applications and other features enhancing
audio and video can be made be available by using an Automatic Content
Recognition solution associated with transmitted material to identify
key aspects of the material (e.g. content identification, content
source, current time point in the content, etc.) This will allow the
television to access the desired additional functionality via an
Internet connection. The scope of this Call for Proposals is limited
a watermarking solution for Automatic Content Recognition.
may propose either an audio watermark solution or a video watermark
solution, or both.
Initial responses to the call for proposals are due on March 14, 2014. Detailed technical descriptions of proposals are due on May
2, 2014. Details on the ATSC 3.0 Call for
Proposals can be found at the ATSC website