CW Affiliates Cited for Crossing Cartoon Character-Ad Line
Both admonished for isolated incidents
July 21, 2014
WASHINGTON—Two TV stations
in the Midwest are the latest to get slapped over kids’ programming goofs. KCWE-TV
in Kansas City, Mo., and WXOW-TV in La Crosse, Wis., were both admonished by
the Federal Communications Commission for showing kid’s programming characters
in a commercial during the same show.
Quincy Newspaper’s ABC and CW affiliate, WXOW, and Hearst-owned
CW affiliate KCWE were cited for showing cartoon characters from “Xiaolin
Showdown” in an ad for Cocoa Pebbles that aired during that same show. WXOW
reported the incident, which occurred Dec. 23, 2006, in its license renewal
application filed Aug. 1, 2013.
The FCC said the incident was an apparent example of “host-selling,” which
“involves program-related characters promoting any product during the program in question and is a practice
that the commission has denounced because it takes unfair advantage of the
trust that children place in such characters.” Both stations argued that the
characters actually appeared during a product-related contest promotion, but
the commission wasn’t buying it. The stations got by with a warning, however,
since the incident appeared to be “isolated,” according to the FCC.
Last week, two broadcasters were fined
a total of $21,000 for children’s programming violations. Killeen Christian
Broadcasting Corp.’s KPLE-CD in Killeen, Texas, was fined $6,000 for failing to
file its children’s TV reports and its ownership reports for 2008 and 2009 in a
timely manner. The omissions were included in the station’s April 1, 2014
license renewal application.
Broadcasting, owner of KXGN-TV, the CBS and NBC affiliate in Glendive, Mont.
the smallest of Nielsen’s designated market areas in the United States, was
fined $15,000 for failing to file eight quarterly children’s programming
reports and filing 14 more late since its last renewal in 1998. The station’s
2005 license renewal application remains pending due to incomplete filings
involving its 2004 annual equal employment opportunity report.
The current TV station license renewal
cycle started in 2012 and runs through this year, with stations and translators
subject to staggered deadlines according to groups of states. Children’s
programming reports for the second quarter of 2014 were due July 10. Q314
reports will be due Oct. 10, 2014