03.26.2007 12:00 AM
Vizrt Introduces New Release of Viz|Multi-Platform Suite at NAB2007

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Vizrt distributed content on mobile phone
Vizrt will showcase a new version of its Viz|Multi-Platform Suite, the company’s end-to-end platform delivering real-time graphics and video content to Internet browsers and mobile devices at NAB.

While most solutions embed graphics within the video stream, Viz|MPS keeps the graphic and video content disassociated until the last minute. Compositing of video and graphics happens directly on the viewer’s display, with real-time, 3D graphics rendered locally by each platform, for higher-quality graphic resolution and content that is both platform- and user-specific.

Because Viz|MPS is fully integrated within the Vizrt product suite, a station’s production workflow remains unchanged, but with content able to be distributed directly to any platform, such as a PC or cell phone.

“The integration between Viz|MPS and Web browsers is critical to broadcasters looking to deliver their content to PC’s as well as mobile devices,” said Peder Drege, CEO of Adactus, a Norwegian developer now owned in part by Vizrt. “Due to the seamless operation Vizrt’s created for broadcasters, they now have a powerful and easy-to-use pipeline to repurpose video and graphic content to serve both PC and mobile device viewers in a highly personalized way.”

Adactus specializes in the transport of content to mobile phone platforms using its MPEG-21-based platform.

Vizrt will also show how the Viz|Trio graphics workstation works within an integrated broadcast production environment to produce graphics that can be distributed via the Viz|MPS server to cell phones and PC’s. Viz|Trio operators can now distribute the graphics they’ve created in standard definition, high definition, and the various “phone definitions” to meet the technical display requirements of multiple markets simultaneously.

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