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01.28.2008
Originally featured on BroadcastEngineering.com
XOrbit launches delivery confirmation system

XOrbit, a designer of management systems for broadcasters, has announced the release of a new content delivery confirmation system, ProofPositive.

ProofPositive offers broadcasters, cable channels, advertising agencies and other content originators a foolproof and comprehensive system for instantly validating the correct delivery of their content over the “last mile” of the broadcast chain, from the satellite or cable provider to the viewer’s home.

Most traditional broadcast monitoring and verification systems attach a digital watermark to the content to identify it as authentic and unaltered, but these systems are incapable of detecting material that was not previously watermarked. In addition, the process of watermarking tens of thousands of content titles is costly and time-consuming, and watermarking systems are only able to mark and verify brief instances or single-frame lengths of material rather than entire programs.

XOrbit ProofPositive eliminates the watermark and deploys systems in consumer homes that automatically capture aired programs in their entirety. The ProofPositive server installed in a broadcast facility master control suite then uses a complex algorithm to compare the stream from the consumer's location with the master broadcast stream.

When ProofPositive identifies anomalies that drop below the broadcaster's predefined threshold, such as dropouts, audio problems, signal preemptions, or irregularities with advertising delivery and local avails, the system automatically e-mails an error notification to the broadcaster.

The notification provides a link to additional information on the alert including market and demographic data, as well as the actual video stream demonstrating the error that can be downloaded and analyzed by the broadcaster's engineers.

For more information, visit www.xorbit.com.


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