Originally featured on BroadcastEngineering.com
WRAL Web site adds Beat the Traffic
WRAL has added Beat the Traffic to its WRAL.com Web site to provide timely traffic information.
The Raleigh, Durham and Fayetteville, NC, metro area has significant traffic congestion. WRAL.com is working to help commuters by offering innovative traffic reporting using technology from Beat the Traffic.
WRAL.com will be the first in the market to feature innovations, such as travel-time forecasts and a point-to-point trip time widget. The timing of the new service coincides with the busy travel period of the July 4 holiday.
Beat the Traffic provides one-screen access to complete information including traffic speeds, incidents, camera snapshots and weather information on WRAL.com/traffic. A trip-time widget rotates point-to-point travel times for the area’s key commuting routes.