05.02.2008 08:04 AM
Weather Central, MyWeather roll out RouteCast 1.5

Weather Central and sister company MyWeather have released RouteCast 1.5, a complete on-air, online and mobile traffic solution.

RouteCast provides accurate, integrated and comprehensive traffic and weather information that can be customized to any metro area. RouteCast is designed with SimulCAST technology, a new workflow innovation from Weather Central.

SimulCAST allows stations to create and distribute content easily to multiple media channels with the click of a button. Within RouteCast, stations can input information from traffic spotters and push that information instantly to multiple platforms.

On-air, RouteCast HD implements Weather Central 3D:Traffic technology to provide broadcasters with real-time traffic flow and incident data, radar data and high-resolution mapping, and MagicTRAK technology allows talent to interact with multiple video sources.

RouteCast also can provide comprehensive travel forecasts for users’ personal routes up to 24 hours in advance.

For more information, visit www.myweather.net and www.weathercentral.tv.

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