10.03.2006 08:00 AM
Originally featured on BroadcastEngineering.com
Vyvx unveils end-to-end HD ad distribution

Vyvx has introduced a new capability to enable the electronic collection and distribution of HD advertising content to broadcasting destinations.

Using its coast-to-coast distribution network, Vyvx is now able to reach more stations with rush service by transmitting high-quality HD spots securely from advertisers, advertising agencies, studios and post-production houses to broadcast destinations across North America.

Electronic transmission delivers HD ads almost immediately, significantly reducing the lead time required by advertisers to move HD content to broadcast and allowing for quick adaptation to changing market conditions.

The new service also streamlines the distribution of HD commercial content for broadcast networks, reducing the turnaround for delivery.

For more information, visit: www.wiltelenterprise.com/vyvx.

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