Originally featured on BroadcastEngineering.com
V4x to introduce V4x Interactive Services Manager at NAB2008
V4x at NAB2008 will introduce the V4x Interactive Services Manager, an aggregation platform for producing and distributing interactive services for mobile TV.
The platform aggregates and manages the delivery of interactive scenes in the OMA-BCAST/IPDC profile for DVB-H, 3G and other mobile TV standards, allowing users to insert contextually relevant, interactive elements into mobile content. It includes templates for creating synchronized links, polls, tickers and other participatory components. Services for managing transactions with ad servers and CRMS can be handled seamlessly, including reporting and analytics.
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