08.19.2010 11:14 AM
Originally featured on BroadcastEngineering.com
VDS announces support for Ross XPression graphics
VDS has announced it will support the new Ross XPression graphics system with its Promotor enhanced automation product.
Promotor can drive real-time on-air events in concert with broadcast automation. The product extends the capabilities of station automation, bridging the gap between demand and capability with rules-based actions applied to basic automation playlist events.
As a result, Promotor delivers complex lower thirds and full-screen graphic promos with a crafted look at precisely the right moment. With XPression, Promotor is aware of every stage of the on-air event, not just the automation start time.
Promotor integrates with XPression and the existing automation system, streamlining repetitive processes, increasing on-air branding and reducing workload.