SportVU technology builds more informative game analysis

April 12, 2007

SportVU featured its motion-tracking technology for live sport events at NAB2007.

SportVU integrates in-arena cameras with real-time motion-tracking technology to generate digital, schematic descriptions of the game. Fans and commentators get a more informative and interesting game analysis.

The system automatically produces statistical features like speed profiles, accumulated distances, fatigue factors and coverage maps in real time. Broadcasters can customize the data parameters, and results can be integrated with the station’s graphics systems to produce an insightful analytical view.

The data output to in-stadium screens and to broadcast feeds provides viewers with engaging statistical-driven content, opening avenues for premium sponsorship opportunities.

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