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10.19.2010
Originally featured on BroadcastEngineering.com
Sony releases Crackle on Google Android Market

Just introduced in the Google Android Market is Sony’s Crackle for the Android platform. Sony has released the new service in a popular “freemium” model, in which a light version is offered for free and a premium version is offered for a price. The Crackle for Android free version allows users to watch clips of TV episodes, whereas the premium version, which costs $4.99 a month, offers access to full-length titles, almost entirely from the back catalog of Sony Pictures Classics, Columbia Pictures, Tri-Star and Screen Gems. Sony Crackle differentiates itself from the competition by the creation of specific genres, including thriller, action, sci-fi, horror and comedy. According to the LA Times, Sony claims to be the first entertainment service that can stream full-length TV shows and feature films to Android-based mobile phones. The Google Android Market currently features nearly 70,000 apps.



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