05.14.2007 12:00 PM
Snell & Wilcox to supply standards converters for 2008 Olympics

Snell & Wilcox will supply its Alchemist Ph.C HD motion-compensated frame rate standards converter to NBC Universal to enable the network to convert HD and SD feeds for its coverage of the 2008 Summer Olympics in Beijing, China.

Coverage of the 2008 Olympics will be originated in the 1080i/50 broadcast standard for HDTV and the 625/50 PAL standard for SDTV. Before NBC can transmit this content to viewers in the United States, it must first be converted to the 1080i/60 broadcast standard for HDTV and/or the 525/60 NTSC standard for SDTV. As a result, NBC will convert virtually every SD and HD feed from the 2008 Olympics through the Snell & Wilcox frame rate converters prior to delivery to viewers in the United States.

High-quality frame rate standards conversion will play a vital role in the delivery of the Beijing Olympics to American viewers, according to David Mazza, senior vice president, engineering, NBC Olympics. He said most of the 2008 Olympic Games will be transmitted in HDTV, so it's critical that the network is able to convert this material transparently to the U.S. broadcast standard in order to deliver the highest possible viewing experience.

Snell & Wilcox motion-compensated frame rate standards converters have played a critical role in NBC’s Olympic broadcasts since the 2000 Games in Sydney. The company supplied NBC with motion-compensated converters at the 2004 Athens Olympics.

For more information, visit www.snellwilcox.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

Zazil Media Group /   Thursday 11:07 AM
NAB 2015 Preview: Dalet Spearheads the Facility of the Future
Wall Street Communications /   Thursday 07:36 PM
Digital Alert Systems 2015 NAB Show Preview

Featured Articles
Discover TV Technology