Scripps Networks increases user-generated content capabilities with the acquisition of Incando
August 17, 2007
Scripps Networks has taken another step to solidify its position in the interactive space with the acquisition of Incando, its second new media purchase in less than a month.
Incando is known for its personal media sharing service Pickle.com and the user-generated content management platform Powered by Pickle. Based on proprietary software, Incando's Web 2.0 technology enables speedy uploads of photos and videos from computers, mobile phones or digital cameras to any Web site and will enhance the user-centric, social media and personalization functionality around Scripps Networks' lifestyle content.
A division of The E.W. Scripps Company, Scripps Networks develops content that is available on television, the Internet, satellite radio, in books and magazines, and on today's emerging media platforms. Its TV brands include: HGTV, Food Network, DIY Network, FINE LIVING TV Network and Great American Country.
Earlier this month, Scripps added Recipezaar.com to its online properties. Recipezaar is a user-generated recipe and community site featuring more than 230,000 recipes. Within the next few years, Scripps Networks expects as much as 50 percent of its online content to be co-created by its users.
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