Originally featured on BroadcastEngineering.com
Satellite HD distribution to take initial leadership position in Europe
By the end of 2008, HDTV will be in about 4.8 million European households, according to a new study. The figure represents a dramatic increase from European HD penetration, which stood at 50,000 households in 2003, according to the report.
The report, “High-definition in Europe” from market watcher Datamonitor, contends that while market acceptance of HD in Europe will progress at a relatively slow pace, content producers and providers, including production companies and broadcasters, must begin investing in the technology required to support the gradual changeover.
Among the topics discussed:
- The consumer equipment landscape and its complications
- MPEG-4 and Europe’s position in its deployment
- Deployment map of HD in Europe, including forecasts for 14 markets
- HD to gain first toehold through satellite distribution
- Terrestrial distribution and HD
- The experience of Euro1080 and HD
- VOOM’s HD experience
The report attributes the slow growth of HD among European consumers to the relatively high price of home equipment.
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