Phoenix TV adds Omneon Spectrum, MediaDeck servers

January 14, 2010

Phoenix TV, a Mandarin-language broadcaster reaching 42 million viewers on the Chinese mainland and audiences in international markets, has transitioned to file-based operations with the installation of Omneon Spectrum media server and MediaDeck server systems.

Situated at the heart of Phoenix TV's new tapeless production and broadcast model, the Omneon systems ensure reliable transmission and versatile news playout.

From its facilities in Tai Po, Hong Kong, Phoenix TV offers programs including political and economic news, current affairs, talk shows, film and music reviews, movies and Chinese and foreign miniseries.

Integrated with a Dayang news automation system, the Omneon systems support faster, more flexible news playout. The compact, MediaDeck system is well-suited for studio playout applications, providing broadcast-quality performance and ensuring the continuity of Phoenix TV broadcasts. In transmission, the Spectrum media server provides the performance and day-to-day stability critical for maximizing uptime and service quality.

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