09.16.2004 11:15 AM
Pharos unveils Playtime iA at IBC2004

At IBC2004, Pharos introduced Playtime iA (interActive), which lets broadcasters deliver dynamic presentations such as viewer-controlled games and vote-enabled content.

Complex interactive audience participation effects can be achieved reliably and efficiently under automated control with Playtime iA.

Playtime has already advanced broadcast playout beyond the current linear playlist, using the package concept unique to Pharos. Each package has independent tracks for every element required to make up the presented playout. Every track can be displayed on the Playtime control screen as a separate timeline, typically representing main video, backup video, discrete voiceover languages, GPIs, mix/effects, logo and subtitles.

Playtime iA adds rules-based operation to the package principle developed for the original Playtime. Broadcaster-definable, rules-based tracks allow interactive nonlinear presentation.

The system operates at multiple levels, selecting appropriate voiceover and graphic content, for example, to accompany a clip chosen by a majority of viewers.

For more information, visit www.pharos-comms.com.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Manor Marketing /   Tuesday 10:32 AM
Cobham takes on American Ninja Warrior
ignite strategic communications /   Tuesday 07:12 PM
Bexel Expands Inventory with Investment in Fujinon Cabrio Lenses

Featured Articles
Product News
Discover TV Technology